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Summary: According to a survey conducted by Wildfire App of 700 marketing experts around the world, 97% of managers think that the use of Web Marketing and Social Media go to benefit their business.

The investment in marketing 2.0 is growing fast and according to the survey of Borrell Associates, a few months of 2012, small and medium enterprises have doubled the investment budget for online advertising. And yet:

1. Many companies, anchored in traditional advertising and marketing methods, underestimate the complexity, care and skills, however, the Web marketing needs.

2. There are no standard indicators to measure the success of the activities on social media: Either the likes and comments to a post (which has certainly amount) can not, however, be interpreted only through the numerical data. This scares companies often give up even calculate the ROI of social media marketing, failure extremely harmful, as confirmed by data collected in research, “The Social Media Data Stacks.”

What Really Counts In Web Marketing?

According to research conducted by InSites Consulting “Social Media Integration Study“, companies that have developed a plan to integrate social media with the promotion and advertising on the company website and web marketing, have got financial results that have been far superior than those companies that have not done so.

Why Choosing a Web Marketer Expert?

Many companies believes that the job of Social Media Marketer can be done by anyone: The most common idea is that even a young graduate, who has never experienced major business, has the skills to “play” with Facebook, start Tweeting, get followers or write a post on the company blog.

Now, let you see why is more profitable to invest on a expert:

1. Social media marketer expert have excellent writing skills, mastering different level of linguistic, and uses marketing techniques to communicate with its target and at all effectively. It is, in effect, a copywriter.
2. Social media marketer expert has a very wide general knowledge that allows to interface with different types of stakeholders in an appropriate way, choosing colors and content beneficial to the success of the communication.
3. Social media marketer expert has a thorough knowledge of the web, they know the mechanisms, dynamics and flexibility, so it is constantly updated with new features and strategies of engagement on social networks.
4. Social media marketer expert has a good knowledge of common computer software, but also a fairly good knowledge of html language.
5. Social media marketer expert has an excellent knowledge of traditional marketing.

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