The important question of today is: What it can crash to zero your business with adwords.
AdWords can help you target new audiences through displays on the search results on Google.
MindValleyLabs have made an interesting experiment with adwords campaigns. Have made a paused on successful campaigns which had been running for over one year and created a new Google AdWords account.
It has only moved the campaigns from an existing Google AdWords account to a new Google AdWords account.
what is happened when has created a new account? They have got hardly any impressions.
When you move accounts, the only thing that you lose is history. Why is history so important?
In Google, everything is based on the Quality Score which is a combination of how your ads have been performing over time relative to ads of the competition.
Ads with a higher quality score will get surfaced more often and have a dramatically lower required bid minimum. When we drilled into the new Google AdWords account we saw bid minimums that far exceeded the maximum bids that we used previously. So, if your account has no history, you might have to spend extra to establish a good history by bidding high just to get started.
We also know that ads with a higher click-through-rate will have a higher quality score and that ads that start appearing in a higher position will have a higher click-through-rate because people click on more links that appear higher on the page. So, once again, new Advertisers will have to spend extra to quickly drive up the Quality Score.
Source: blog.mindvalleylabs.com
