AdWords Quality Score and pause keywords
Image credit: xetark
- Google AdWords: is a cost-per-click (CPC) advertising. You pay only when users click on your ad. It has features that allow you to control your costs by setting a daily budget for what you are willing to spend per day. AdWords sponsored listings are also being shown on Google’s partner sites.
- Bid: The amount that an advertiser is willing to pay to display an ad.
- CPC: The actual cost a click costs, equivalent paid per click-through.
- CTR: The average number of click-throughs per hundred ad impressions.
Update Adwords interfaceIf you’ve glanced at your Adwords history page you might’ve noticed that it’s been revamped with a whole new look. As we can see from this detailed image Google have now added the ability to pause/unpause keywords.
But that’s just the start as they’ll also Show/Hide Quality Score that are shows in three Quality Score states.
- Great: Your keyword is very relevant.
- OK: Your keyword is relevant.
- Poor: This keyword isn’t very relevant.
I personally like function that tell the good and the bad of my text ad The keywords with a low Quality Score will require a higher minimum CPC bid to enter the ad auction while Keywords with high Quality Scores are best for your ad campaigns, and have lower minimum CPC bids.
Source: semclubhouse.com
