I routinely check new google services to find the latest and greatest deals.
You want your ads to be successful.
Google’s website optimizier (beta) is available to all for beta testers, and enables to increase visitor conversion rates and satisfaction by testing different site content.
The point is that the reason why the notice is floating on more than one place on the internet is because that the principles of success are all universal.
For those of you that don’t know, in Internet marketing the conversion rate is
the percentage of unique visitors who take a desired action upon visiting the website.
The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a whitepaper, or some other measureable action.
Anyway, back to my title – Increase your visitor using Google Website Optimizer.
Website Optimizer, Google’s free multivariate testing application, helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images).
Where you to and how do you to start?
You first need an AdWords account, then just go here and you can design the look of the links.
You can then apply for the website optimizer to be included to your AdWords account and start optimizing your most important web pages. You can see your reports just through a page section report. Each of the columns in those reports provides a different
insight into the performance of combinations, page sections and variations.
Generally you should run each split test for at least a week and compare the before and after results to see if your You’ll get quite a more visitors and also the obvious boost in Google PageRank.
Sincerely I think it’s another new way to tie people into AdWords but if you are serious about internet marketing, you SHOULD be using this tool.
Leave a comment, Your thoughts.
Source: services.google.com
I agree that people should be using this tool. Technically the tool is for multivariate testing, which implies concurrent testing of several variables (up to 8 with GWO). Split testing generally refers to testing of only two variables. Also, there’s not a lot the tool can do for you in terms of increasing visitors or Page Rank. It is designed to test intra-page variables like ad copy and graphics and tell you how those variables effect your conversion rate. Check out my article on testing with GWO at http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html
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