Today I’m going to share my personal experience and opinion on wrong ad.
As I was searching tennis as keyword, something has made pinged me.
As you can see on right, the advertising is in the wrong place. Why would a real estate investments in this market? Only why they sell playing fields?
Absolutely stunning!
It’s as if I sell an car in an supermarket. It’s also in the 2 position as ranking.
I can understand if the headline includes the word ‘tennis’ like keywords, but in this case are ‘Real Estate Investments’. It’s wrong! Sure it just gets very low click.
If you want to be sure of the success, it’s better to target phrases which contain ranked keywords instead, because it’s more competitive. Getting ad ranked for certain keywords in Google’s search result must be the best ways for web developers.
