What every blogger can take advantage by the new trends in terms of where the optimization programs are going?
I recently had occasion to experience what is becoming an customers optimized advertising called “PubMatic”. If you haven’t taken advantage of this ad service, you should visit my review. Well, instead today I’ve been busy taking another look at its competitor, “Rubicon“.
What do PubMAt and Rubicon have in common?
They allows to maximize your profit by optimizing your website for the highest paying advertising. The end result is that you as indipendent publisher or master of website can engage and get for the highest paying advertising on the internet’s largest ad network.
Now, you’re probably asking what has of more Rubicon than PubMat. After I have personally tested PubMat, written a review, and signed for Rubicon beta tester, I can Say without reservation that a point in favor of Rubicon is that not only optimize your website for the highest paying advertising but also for demographic/geographical data.
The Rubicon Project offer a set of effective and easy functions to optimizing your ads, and ensures your website is making as much money as possible. If your main goal is to make money, Rubicon also lets you work with a system that has thousands of affiliate programs and see which ad network offering you the better return by giving you to choose between various networks.
Here all Key Highlights I have been able to uncover:
- More reach (access to new, intelligent traffic)
- Maximize ad placements where you are most likely to generate results
- Better visibility into publisher needs – identify opportunities and market gaps
- The ability to retain the best quality inventory (reduced churn!)
- Market intelligence and benchmarking
- Centralized billing so you don’t have to manage complex billing relationships with a large number of sites
One thing I have to hand to the people behind the Rubicon it her great list of advertising networks. It lists practically many of more known ads networks, it will be able to serve 300+ ad networks in total, from Google AdSense, Yahoo Publisher, to Azoogle, Chitika, and so on, all included in one script, to give you higher conversions for your advertisers.
Rubicon also ensures your website can be target based on the visitors ip address. Short-example: If you wanted to show to US or UK users the US/UK Yahoo search marketing offer you could easily do that with Rubicon. For now Rubicon is just a promise but there is enough to say yet on its features and however I think that would the Rubicon version is better than PubMat.
