Ever wonder what happened to PayPerPost, the service launched by Ted Murphy, CEO of advertising firm Mindcomet, that promised to many bloggers to make money and for companies to connect with bloggers who are willing to blog about a product - for a price. It is alive and thriving.

Of course one key question that shouldn’t be ignored is if you are really making money with PayPerPost. Yes?

Well. Or not! You must know that once attempted to hit hard Text Link Ads, Google is trying a new target: PayPerPost. I had no way of testing it, but CEO Ted Murphy is disclosing that Google is going after bloggers in the PayPerPost network to reduce their PageRank, from previously value obtained to zero. Consider that one of criteria of valutation to get a pay review it is the Google Pagerank. It’s crazy!

Photo credit: BenSpark

Ted Murphy says:

Last night Google decided to go after some of the bloggers in our network, reducing their PR from whatever they previously had to zero. Once again Google has proved that PR has little to do with blog traffic, influence or relevance and everything to defending their monopolistic stranglehold on search and online advertising.

Murphy also took a shot at TechCrunch, asking why doesn’t Google penalize them in the same way.

Ted Murphy says:

I find it laughable that high profile bloggers like TechCrunch aren’t being penalized in the same way. Perhaps it’s the fact that they use AdSense. Perhaps it’s the fact that they are silicon valley insiders and are invited to special Google events. Either way I don’t see the difference between a sponsored post in our system or this sponsored post. Both are paid for, neither use no-follow.

Google PageRank VS IZEA RealRank

To take a step up to fight against the Google, PayPerPost’s parent company, IZEA, will launch in the next future a similar system to Google PageRank called RealRank (code named Project Goo Gone).

The problem with Google PageRank is that it is both self serving and irrelevant to actual traffic and influence. The arbitrary and unpredictable nature of this ranking system has left both bloggers and advertisers longing for accurate statistical data since long before PayPerPost. Unfortunately, there are few options out there when it comes to determining the value of a blog. While sites like Alexa attempt to estimate traffic they are inaccurate and do a terrible job when it comes to blogs with smaller niche audiences.

Hopefully, that works better than the Blogger Choice Awards. Have your PageRank been affected for being a PayPerPost publisher?

Selling Links: How To Stay Out The Google Control

Yes, the search engines haven’t quite found a way to collaborate with text links ads program. Until it’s so, text links will continue to distort results because text links can work to increase a site’s rankings with the search engines.

Google has hit Text Link Ads publishers because TLA is the biggest program in the link selling. If you’ve know how Google can tell if you’ve been selling Text Link Ads, it’s actually pretty simple. Shoemoney explained it in his Fun Numbers post.

If you making money with a some paid links and you haven’t hit by Google yet and you want to keep it that way, follow these simple steps:

• remove the link to TLA. However, this could reduce link sales.
• A way around this would be to hide the link is to add a nofollow and noindex to it.
• Links in the side bar are often viewed as paid links, especially if they are site wide.
• Links at the post level are a lot harder to detect.
• Don’t name your links with “Sponsored Links” “Text Link Ads” “Advertisements” and so on. If you must label the links then do it with an image and not text.