Written by Nicola -
May 14, 2008
Quick Tips To Improving Your Landing Page
A blog is good for a few of famous bloggers, but most people will never enjoy significant conversion by marketing purely through blogging. It’s no so easy build a landing page that convert well. Many people have already written in detail about the steps need to build a power landing page, so I want join with them and give a few quick tips on how you can improve them and possibly increase your conversions.
- Be simple. A landing page must be well designed. If there is one thing that lets things down in one landing page is a bad layout and navigation. Keep your landing pages clear and extremely simply to navigate. Like it or not, many blogs survive thanks to Google Adsense- a fact that’s and it important to have a well designed landing page that convert your traffic into ad income. That’s a challenge you’ll have to overcome.
- Ditch Site Navigation. One of secret to do not leave visitor go away from your landing page to other pages or to other sites is to delete any form of distraction from your site. By add connections you increase the likelihood that people will lasciare your landing page. Then, remove any Site navigation from your blog or however if you can’t remove it because you think it important for your site, then place it near the botton.
- Don’t sending traffic to your home page. Getting a lot of traffic in one home page is one thing that anyone with a website hopes for again and again. But, I can not stress how a bad idea is to sending traffic to an home page. If you’ve glanced at your home page you might’ve noticed that is too dispersive for your visitors . When you send traffic to your home page you are usually giving your users too many options and doesn’t help them to find what they want.
- Testing, testing , testing. Testing is the most important part of advertising. Especially on pay per click campaign. Landing pages work best when designed as a single column. As I say before you should also remove any navigation elements. The headline may be the only thing a visitor reads before they leave. The Google Analytics is a free and powerful tool that can measure the effects of different elements on its ability to convert. You should definitely use this tool. If you also want get targeted Visitors
within 10 Minutes I raccomendyou to read Blog Classroom. Another useful software to see where your users go is Fang-Guy eye tracking. The software captures a snapshot image of the requested website and generates a visual attention heatmap. Headmap shows 4 type of colors that from dark blue through green to red, describing the areas of interest that catches attention. - Some Case Study. Before build your landing pages for product specific items, compare some of the big retail sites like Amazon.com, Buy.com or WalmArt.com. All of these sites have in common that are very clean and with easily navigation, so buyers can find speedy the basic information they need.
Conclusion and Resources
Web landing pages are probably the most important element in the conversion funnel. Focus on simplicity and testing layout and page elements. Remember, if you are currently converting 3% of your customers to a buyer and can increase that 4%… you are looking at a 25% increase in sales.
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