Why Is Email Marketing So Important To Make Money Online
While there are many ways you can build up and make a blog profitable, a few models that apply, can bring an income stable, more quicker and in the long haul and can be the just strategy for bloggers to take.
Image credit: Andrew Caird
One of these ways that every blogger can take advantage to getting profit from their blog is the “email marketing”. The short answer is…..everything. But perhaps a little elaboration would be useful, right?
It’s been said over and over again and yes, it is true, the money is in the list. Not too many people start this way because there are so many uncertainties.
My Brief Story
When I started with blogging in the 2006, my blog was still more a personal site and I did not think to make money from it.
At the end of 2007, I have quickly learned how build my first email list, but unfortunately there’s still some defect because Instead of focusing my efforts to drive readers on my email opt-in, I wrote a few blog post waiting someone join to my newsletter. It was a start.
Ok. It’s was time to redraw my blog template. I’ve put opt-in in the left column at the top in the above the fold area. If you are reading this post you can see it in action.
What’s happened?
After some days my opt-ins grew and I saw get an additional 10-20 new leads subscribers per day, which continued to increase as my blog traffic increased. I can assure you that this strategy it has worked well.
Why Email Make A Difference To Your Blogging
Many blogger don’t really know how the email list fits in with blogging. At first glance, it can seem like similar at your RSS feed.
In fact, both let you know all of the latest news with the aims to increasing the number of subscribers you have. The difference is that an email list should send out an high quality and unique content that you normally don’t find within a blog.
Also, the behaviour of a person when reading blog content is different to email. People read email immediately once it’s sent and arrives on the email box. Email give you much more personal content than the blog content. Instead, when people read blogs, they going from blog to blog to searching for something or for getting a particular answers.
If you want know when you must add a newsletter, Problogger has post an interesting articles titles “When Should You Add a Newsletter to Your Blog?“.
Conclusion
In short, the better way to give value at your blog is that to improving the language of content. If you learn to know the language of content, the blog is a very strong instrument that can bring free traffic to your blog. From my own experience, an email list does quality work than the blog, at least as a marketing tool.
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