Do you have heard about content selling? Maybe you have read something from copyblogger. Is an action that users take when they are compelled to subscribe at content, much more known as “Flagship Content”.

Flagship content is an effective way to increasing blog traffic by using a core of content that you build around. A “Flagship Content” usually can be used to sell something(for instance an ebook). It includes all means you need to create, and promote compelling resources that attract more attention to your blog.

Image credit: Esther G

How does Flagship Content sell?

• Increases The Traffic - Getting more subscribers is the most important goal to increase your earns. If you drive traffic at your site through a “Flagship Content”, then your content will draw new pre-sold visitors to your home page.
• Be Professional - I recommend to have a niche where people don’t be confuse? Very few bloggers demonstrate to have expertise, that is the challenge you should win to differentiate yourself from competitors.
• Trust - You need to put in the time and effort to involves creating content which get one’s  people trust.
• Encourage people Take The Decision  - Communication has a crucial role in your success over your potential customer, so they can take the decision in your favor.
• Action - I don’t think bloggers totally understand how the call to action fits in with blogging. In general a call to action must encourage readers to be follow a scent, a trail that will lead them to their goal, that they want to get.

Post frequently is important to be ranked by Google, but “flagship content” goes out into the web, shared between customers and drive new users back to you. Your aims is that to encourage people to share. The more people download your ebook, the more customers you get. But it important tell people what they need to do. If you don’t ask you don’t get.

Below an excellent ebook wrote by Chris Garrett. Highly recommended.

As I said before, this content could be an ebook as that of Chris Garrett on his site, or however series and large post are excellent Flagship Content, but both have in common an unique quality content that on a blog cannot be find.

Take your great content and put it into a portable form(Pdf, word, Powerpoint, audio, etc) and share it with the world.

I seen people using this strategy and I reccomend to experience this for your business. They will give you many more results if you give  the possibility to download, by using an opt-in to send your email newsletter.