The exchange system is a credit based system that is internal to Performancing Ads publishers. A publisher earns a set baseline of credits simply for displaying ads, and earns even more credits when ads are sold on his or her site. Credits are then converted into free traffic for the publisher
I don’t think bloggers totally understood how works well the exchange system work on the Performancing Ads program. So, this week I overcome inertia and I asked to Performancing Ads Team more details about the exchange ads system and how it can be useful to publishers.
How Does Exchange Ads works.
The system works in this way: The more credits you accumulate, the more your exchange ads are displayed on other websites. For instance, If you book an ad on a website for $20.00, you get 2000 credits(is the booking rate for the site, multiplied for 100) to have your exchange ad shown on that site.
There are two ways to earn credits.
By Selling Ad Space On Your Site
As I’ve already said on my recent post Performancing ads offers to publisher 60% of revenue when someone buys ad space on his site. It also earn credits on the bais of the purchase price.
For instance, if the price for a banner is $25.00, publisher earns 2,500 credits in order to buy ad space on other Publisher that have signed for Performancing ads program.
Displaying Other Publisher’s Exchange Ads
The second way is a little more interessant, because it works through a credit system. Credits are moved from publisher to other, when publisher exchange ad is displayed on other publisher sites.
You earn more credits if your site shows an high number of other exchange ads. The more credits you earn
more chance you have to buy exchange ads from other publisher.
A good reason why you must starting with Performancing Ads is that all new publishers start with 25,000 credits and they can get free advertising. Just for signing up.
