As I said in my recent article, before have success from affiliate programs, visitors not only should see and click on the ads, they also should complete a certain action as for instance, compile a brief contact form.

This is an action that every blogger  would like to achieve by own customers in order to be sure to result in a money. To do this, any bloggers should build a site structure with interlinks related content in order to encourage their user to click around.

Image credit: qsqi

Only a strong site architecture can result with a sale, subscription, bookmark and return visit. Another essential features to consider to monitor visitor engagement is the bounce rate, which is the percentage of initial visitors who leaves your site after arriving at the entry page.

Usually, when visitors arriving on your site tend to leave(bounce away) without exploring other pages. A great way to find your site’s bounce rate is by using stats tools like Google Analytics. If the bounce rate is low, means that the visitors are viewing your website are more engaged with your content.

The point to note is that bounce rates should be analyzed across different sources, a Digg reader is different from a reader that arriving from a search engine that looking for a specific topic.

How To getting more page views through Bounce Rate report

In general, the bounce rate says you how visitor read your site. One visitor are more pushed to click to other pages(call-to-actions) if find very relevant links.
Remember that the visitor who’s coming from a referral site or search engine knows nothing about your site.

Optimizes your webpage, creates links around content, connect any page in order to make navigation easy to access, so you assure your visitor who’s coming from a referral site or search engine to find that he want.

How I’ve said befor you must analyze bounce rates separately for the 4 sources of visitors:

Low-value referrers - Digg. People arriving through these sources usually tend to leave immediately a website. Don’t worry if this traffic source give high bounce rate values, you can  consider any value got from Digg or other social bookmarking as not influential for your website.

Direct links -These visitors could have some degree of interest on your website, but I think that people who come from certain links haven’t same interest as someone who actively enters from a search engine. In this case is better to check out these sites.

Search engine traffic - People arriving through these sources are really interested in the topic and they are those that should influence your Bounce rate. If they leave immediately, it’s a sign that something is seriously wrong with your landing pages.

A practice example of what I intend how website with excellent interlinking is the BBC. Take a look on how are positioned links on the sidebar. You’ll notice that site architecture is composed by the following links:

• Links to feature articles with in-depth information.
• Links to related content.
• Links to a comment.
• Link to forum to invite participation by readers.
• Links to a Back story.

Conclusion

To best achieve this in a static site you should regularly analyze your bounce rate. Once amassing data, implement changes to your site and see if the bounce rate improves. If you’ve not paid any attention to your bounce rate before, try starting today. It might help you to dramatically improve your website.