Some month ago, Google announced a beta launch for an online ad manager that allowed publishers to manage their own ad units. After the test prove positive, Google has launched Ad Manager to anyone who wants to use it.
What Is Google Ad Manager?
Google Ad Manager is a hosted ad management solution designed to sell, and track all of the performance of ad units sold.
If you have already an AdSense account all you need to do is to sign up for Google Ad Manager here. If you have not an AdSense account – you will need to sign up for a Google AdSense account first. The best thing about the Google Ad Manger is the cost – it’s absolutely free. As I said before, all you need to do is to have a Google Account, and you can use Google Ad Manager.
Some of the main features of Ad Manager includes:
- Inventory Management
- Yield Optimization
- Ad Targeting
- Trafficking, Ad Delivery, and Order Booking
- Creatives and Rich Media Management
- Reporting
- User Interface
- Administration
With these simple steps suggested here, you can start taking more proactive action to set up your banner ads base on the advertisers you want to display.
How To Get Started with Google Ad Manager
Go to Google Ad Manager, then click on “Inventory”, and you come to the “Ad Slots” section.
Now, all you need to do is to add a new “new ad slot” for each ad position. You may work with one, two, four, six, or more ad slot, but for this tutorial, I only need of four ad slots to publish.
Click on the “New Ad Slot” link at the top. I will create four new ad slots, and named them 125Adslot1, 125Adslot2, 125Adslot3, and 125Adslot4, respectively. I’ve also included one brief description for each Ad slot: “The first ad slot 125×125 at the top right bar on the3dtechnologies”, “The second Ad slot 125×125…..” and so no. Now your ad slot was set up.
Create An Ad Placement
Now, you need that all your advertisers see the ad slot 1 position, in order to getting the top position. Once come to the Ad Placements section, click on “Placements” under the “Inventory” tab. You should see a screen that looks somewhat like this:
Now click on “New Placement” and give it a name. I have named my Ad Placement, “the3dtechnologies 125 Left Top Zone.” I also added a brief description on the description box, “The Ads on the right top bae on The3dtechnologies”
Create Orders
Creating your banner ads is the next step, in order to be visible on your site. Go to create “Orders.” In your “Orders” section, click on the Orders tab on the left of “Inventory.” You should see a screen that looks somewhat like this:
I named the Order, “Text Link Ads The3dtechnologies”, give it an external ID(tlat1, and set the “flight dates.” An important thing to set up is the Flight dates, becouse say you when you want to see your banner ads. I am setting the end date for illimitate while the billable party in this case is the advertiser.
The next step is to adding the ad into your blog. Go on “Ad Slots” and click on the link “Generate Sample HTML,” on the right. Click “add” next to each of the ads you added, in my case, the four ads.
