In general, people simply don’t like receiving spam. Usually, Spammers send thousands of unsolicited emails everyday hoping that someone will purchase their product or with the aim to infect through virus your computer or may be phish emails that can harm something as your – personal finances and your bank account.
Image credit: Mr.Flibble
Imagine you’re a email spammer. The first barrier you can have when you send mail to thousand of people whom you don’t know is to get not enough trust of who receives your email.
Then, how do you be sure that people that receive the email read your salesletter and clickthrough on the links within it?
If you don’t know, some of the most popular baits used by spammers are ‘Angelina Jolie’ as ‘Barack Obama’, ‘britney Spears’, etc. The spam bait list, compiled by Secure Computing show that all this terms have a common factor: In fact, the familiar terms are a powerful strategy for spammers. This explain why you’ll see receive emails that use the addresses of people you know.
Another way spammers have to convince user to open email sent is that to use current events as bait. Any events like conflicts between nations, political elections and great sports events like the Olympics are other way to persuade users to clicking on links or videos.
What are visitors interested? To bridge the gap and connect to your readers need to get into the mindset of each type of visitor first to send an email.
Every single salesletter you write can be build with comparisons, images, videos, metaphors, analogies, name-drops, references and citations that make your offer/idea more attractive.
