Many copywriting and marketing gurus boast to using psychology to manipulate the mind of people through a checklist of motivators or pyramid of needs. In my view, the human psychology can’t be summarized in a few bullet points. The human mind is the most complex machine on Earth. From web, we can not observe their emotions, or memories, or perceptions and dreams.
But how can we know something as complex and mysterious as the mind? Here I put some psychological tips that can help you to sell more.
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1. Take your readers emotionally - Using emotion when you’re writing can dramatically improves your ability to influence people to do business because people make decisions emotionally. You should ask yourself, “What is the effective emotional point here?”
2.People make decisions with facts - People buys something only when can justify the purchase rationally. Example: a man see a notebook of his dreams, but he can not reach to buy it based on a feeling, he buys it only when find a rationally price and good features.
3. People check the value – First to sell something You must demonstrate that the value of the product be equal to or greater than the asking price. People look to Value of what you’re selling, and they know the difference between your offer and others. More higher the value will be, the more likely people are to buy.
4. People don’t think as a machine - The human brain is not a computer, calculator, or information processor. Your landing page should includes people through names, quotes, satisfied customers, testimonials, stories, photos, etc.
5. People take a look before to buy a merchandise – Some people never buy online before to examine if that product is good for them. Is a date of fact. While some items such as books and games are easy to examine(you can see a trailer of the latest video games or read the first chapter of favorite book), other items as food are more harder to valuate their quality. You can not taste a pie to see if is good.
Thus, if you want starting a business online the first thing you must do is think which product goes online, what people buy, etc. If you are a novice and you don’t know how to choose a product to sell online, recently I wrote two post titled “How To Make Money Selling Product On eBay” and “Two Great Ways To Use Paypal Shops To Make Money Online“.
6. Focus on the convenience and exclusivity - If people can find the things you sell at the near store and at a price more convenience than that you offer to them, they never buy your product.
Thus, you must tell them that your products are more convenient than others competitors and emphasize the exclusivity, more probably you will sell something. Look my recent article about Peel Away Ads to see as write a simply but efficace landing page. I choice Peel Away Ads because it’s a very rare product. When I found this product I did a Google search for see if there others out there like this. Well, I never found one similar.
You can imitate this page. I earned $100 in one day by selling this script in order I recovered that I’ve spent to purchase my Peel Away ads copy.
