What Determines The Success Of Conversion Rate? The 3 Key Metrics You Need to Know
Affiliate programs are one of the best ways to generate a strong revenue stream. This business model involves a strong landing page that convert well. But not everyone is cracked as sellers, and I don’t think people totally understand how the conversion rate works.Thus, today I’m going to show which factor consider to create a strong landing page that convert well.
That’s the main topic of a great article I read in Practical Ecommerce, titled: Measuring Conversion Success: What are the key areas to watch when trying to keep visitors’ attention?
A page that converts depends substantially of three main factors:
1 Conversion Rate – Whether you are trying to sell e-book or computer software, increasing convesion rates is the best way to increase wal-in sales to your business. Here what you should know about it:
So what exactly is a conversation rate? It’s the percentage of visitors that turn into a lead, sale or some other desired outcome. A retail site is frequently considered a success when its purchase conversion is in the high single digits, but for lead generation sites, numbers in the high teens are considered good. An average retail site is converting about 1 to 2 percent of visitors and an average lead generation site is doing 5 to 6 percent.
How can you calculate a purchase conversion rate? It’s simple. Using your site’s analytics package (see recommendations below), locate the number of unique visitors during a given period and divide that by the number of sales transactions during the same period. If you are 2 percent or less, the good news is that you have plenty of room to grow your business.
2. Home page abandonment rate – Here my second metric, abandonment rate. Let me make an example. Images that your landing page be as a homepage. In general your readers have followed a scent, a trail that will lead them to that page. At this point, the question are: How many visitors arriving at your site for? Which of these people converts in sale?
10 percent of visitors leave a site after the first click, but many of these visitors constitute either accidental traffic or are unqualified buyers. You probably wouldn’t have converted them anyway. An astounding 55 percent however, have dropped off after the second click, and 80 percent of the visitors have left after the third click. A well-constructed site with strategically placed calls-to-action can help address site abandonment issues.
3. Cost per sale – As third metric you must start working the numbers. The average cost per sale is got by dividing your advertising costs by the amount of sales. When you can successfully manage the upfront cost-per-sale, you could easily realize big returns on the back end.
“Many business owners don’t know their cost per action or cost per lead. When talking about a customer’s lifetime value, you may take loss in front (to get the customer), but if you can keep him, he’s worth a lot. A pay-per-click keyword costing $8 may be expensive, but if you keep the customer it attracts, you get that back in spades.”
4. Related Articles – Here are acouple of articles I wrote to increase conversion rate:
Script For Banner Rotation: Put Ad In Upper Right Hand Corner
How To Increase Click-Through Rate In Your Site And Advertising Sales
My name is Nicola Deiana, started blogging in August 2006, and I’m a full time Blogger making living from this new technology. I’m a honest blogger who want tell you all that you must know to be a freelance publisher writer and how I made to make money online from this job.
