4 Ways To Understand Your Audience
Users habits come to your website at any moment and in different ways from search engines to social media, and each of them with different aims or needs.
Unfortunatly, visitors on the web are different of visitors come from store because you can not know much about the people reading your articles.
Usually, when they come to your site, see what they like, click on a outbound link and leave. Thus, how we can find more information about ours visitors?
Sure, we can know more from a combination of visible user actions as register, comment, email. Unfortunately, it not enough because many visitors are hidden. We can also know about visit frequency and visit length and maybe is sufficient for most bloggers to improve their website, but I believe it would be tremendously helpful to learn even more about your audience.
The opportunities to get a lot of information and different metrics about your website are huge and growing every day. These tools allows you to look on how visitors are using your website, where they come from and what they are looking at.
1.Bounce rate – This parameter allows to know one important thing: How much your visitors stay in a page or measure the depth of their visit. These results are a gauge of their enthusiasm and are a definitive interpretation of on-site user actions.
2.Visitor search terms/keywords – This is a key indicator of visitor interest and includes both search engines and on-site search boxes. Search terms is an important measure to know what readers want to get from your site and it reveals information gaps you can fill up. If you consistently get a data collection for a specific phrase, you can safely assume that there will be visitor interest in content or offers related to it.
3.Visitor Location – This information allows you to get geographic assumptions of your visitors. Once you know which are the visitors come from a few specific countries, you might create landing pages with a geographic focus to sell specific offers.
4.Traffic source – Traffic sources tell you where to improve your site to get better visibility. This includes search engines, type-in/bookmark, referrer sites, traffic and ad campaigns.
My name is Nicola Deiana, started blogging in August 2006, and I’m a full time Blogger making living from this new technology. I’m a honest blogger who want tell you all that you must know to be a freelance publisher writer and how I made to make money online from this job.
