“Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner ad was delivered 100 times (impressions delivered) and one person clicked on it (clicks recorded), then the resulting CTR would be 1 percent.” Source Wikipedia
Adsense within new sites can drop down the CTR value? If you have more then one site that aren’t working well or however haven’t enough traffic, then it might be best to take Adsense off altogether and a couple of weeks ago I did just that.
I have two sites and one are just on hold for later use, that are getting enough traffic to make this experiment. The two sites are both in the same niche. My strategy so far has been to use AdSense on the sites as soon as I start actively working on them.
I always thought that if a site was well designed, and well optimized, then it should start getting AdSense clicks as soon as any traffic comes in at all. In my view, it’s not always true. That is fine as long as the site is converting well but as I have discovered, most of them are not.
One thing I’ve noticed is that my first site I’ve created three years ago performing better then my new sites I’ve launched one years ago.
So, my strategy was been to trying to removing Adsense from my recent site. Usually, I try to implement only one change at a time, before make any evaluation.
The decision to remove Adsense from my new site is matured as I saw that despite any attempt to increase my CTR(I’ve wrote an interesting article where I explain what you need to do to increase your CTR value). in my site, I always got low values.
The Result
After a couple weeks, the result has been enough clear, the site that are performing poorly are still performing poorly and my CTR dragging down, yet. The only positive thing I’ve noticed was been an improve of my click-through rate, at least of 12% than first. That’s it!
However, I will try to make new changes. For instance, I want try using Mark Mason’s niche AdSense themes as these are specifically designed for AdSense and don’t have dates and other blog-related clutter.
Conclusion
In summary, I can say that the change had some effect. However, I think that these result also depend if you have sites with the same niche, and the same topic. What works with one won’t necessarily work for another.
Looking forward to hearing from you about if is better enable Adsense on the sites as soon as you start new sites or not.
