Recently Adsense has experimented a new cool ad - Expandable Ad Units that can appear on your pages. This type of ad, it looks like a normal image ad but which expands when you move the mouse over the banner and you make click on it.

The strange thing is that some publishers are not able to use the ads if they are not located in a specific country where they are available for.

According to AdSense these ads are served on both a CPC (cost per click) or CPM (cost per impression) basis (advertisers choice). The downside with the first option is that, if only some publisher that are located in a specific country can get paid, then is a problem for many people.

 

The three criteria publishers should have are:

1. Publisher are located in North America or Europe, with a website in Dutch, English, French, German, Italian, Portuguese, or Spanish

2. Publisher must have the AdSense code added directly into their site’s source code

3. Published must have image ads enabled

Unfortunatly never was said by Adsense if these ads could pay more than normal ads. All we known is that they’re rich media, thus I think advertisers are willing to pay more, and they will generally recognizable with good budgets.

However, two questions I need to do:

Why AdSense are offering new ad to publishers in certain country than other?

In my case I don’t have problems, I’m a publisher living in one of the ‘lucky lands’ and my sites are read by less than 70% in North America. But, there are other publisher that are located for example in Australia(like Darren Rowse’s of Problogger) that have a lot of READERS come by North America, that are hosted in America and attracts other direct sponsors from their target market.

It’s strange that Google haven’t thought to have these ads on the site of these important publisher.

Your Ads Don’t Want Expand In Your Site

If you do not want that announcements appear in your site there are two ways to do this.

Use Competitive Ads Filter to block advertisers - This function enables you to blocking advertisers domains that have their ads appear on your blog. This is only effective if you notice the ads and also means you’re blocking any other ads from that advertiser from appearing on your site

Use the Ad Review Center - The Ad Review Center is a tool that enables you to review placement-targeted ads that may appear on your pages. Sure, this could work, but last time I checked my Ad Review Center to see what ads were being targeted to DPS I saw literally thousands of ads. AdSense say you can narrow it down by just viewing ‘Rich Media’ ads which is helpful - but I just checked my account and still saw hundreds of such ads on my own account. I don’t know how many were there exactly because I had to close down my browser - something about viewing 100 rich media ads on a page didn’t agree with Firefox on my computer). 

Conclusion

Despite I have some doubts I think they’re a good idea and don’t think my readers will will remain annoyed. I would also like to hear from you, about what do you think.