What Is Duplication? When Google recognises similar article for certain key terms (for example 50 results per page for a key term), you’ll see at the botton of the page a message like this:“In order to show you the most relevant results, we have omitted some entries very similar to the 8 already displayed.”

As I said before, this message appears because Google recognises similar contents, so when you search something, Google just chooses some articles to show you. The others results will be hidden. However there is a problem for bloggers now…. You can not know what Google is going to choose to show in your first search results.

Then if you are using article marketing to increase your site exposure can happens that the articles you submit to the  directories such as Go article or Ezinearticle might be well positioned rather than the original post on your blog! In this case your duplicate articles are compete against the original.

Now the question is if the rewriting is necessary. Sure you can change the odd word withing the article in order to make it different from the original. However, is a bad strategy because the Google’s algorithm can recognize this as the same article.

In my view, the only strategy to take is to making every word different by rewriting the article from scratch. Unfortunaly this tactic is hard to do manually and take you a lot of your time if you want to submit to tens or hundreds of directories!

According to Google at least The 30% of its content must be different from another one in order to be considered different. and their algorithm can change at any time.

MY Possible Solution

To resolve this problem I use a cool service called Unique Article Wizard that allows me to turn my original article into hundreds or even thousands of versions that are unique enough to fool Google’s algorithm. The service goes for $67 a month, it’s enough high, but in my view it worth.

In the end I give you a good site to check if your your article is unique. It’s called Copyscape. Once you publish your article you can enter the URL of either the article or the original blog post and Copyscape will look for duplicates. Also, if you pay $0.05 for  a premium version you can check if your content is duplicate before you publish it.