Why The Truth Is Important To Have Success In Internet Marketing

Anyone, from your boss or your employees to your spouse want one thing from you….the truth. Telling the truth is one of the most effective way to get attention and persuasion from your potential customers.

Getting trust on brands are the first step to be credible when you sell your product or service. Especially these days, with people afraid of being lied to and betrayed.

Remember that consumers appreciate the truth. One of the way is that to tell the truth in a way that reflects real life. For example by telling a story. People follow the story because give them the real proof of what want purchase.

If you start by telling lies reduces radically landing page conversion because potential customers find that your landing page is not credibly and believe it’s a bad copy of the real setup product page.

Usually, there are some technique you can use to bring visitors towards purchasing a product they might otherwise not know, yet. In my view, it’s crucial that promises made when you trying to sell something are satisfied.

For instance: You’re selling a software and tell customers that it’s free to download. The ad attract a lot of traffic because people are looking for that particular product, but more probably the landing page conversion rate could be pretty dismal because site visitors discover that it’s only free trial and after the first month they can not use it if don’t buy it.

A PPC ad that say “FREE Cloak link WordPress plugin” may well attract a lot of traffic, but once visitors go on the sales page and discover it is no the truth, they can leave the product site.

In these case is better titled the ad “Try 30 days free cloak link WordPress Plugin”. Sure, a lot fewer people will click on the ad, but will be those that not want the product.

Remember, tell the truth, but tell it with style. Sure, when you are telling the truth, you will tend to open up a lot of things, but it’s what customers want.

Tags:

This work is licenced under a Creative Commons Licence.

Nicola Deiana

My name is Nicola Deiana, started blogging in August 2006, and I’m a full time Blogger making living from this new technology. I’m a honest blogger who want tell you all that you must know to be a freelance publisher writer and how I made to make money online from this job.

Share Your Thoughts

COOL SERVICES AND PRODUCT I'M USING ON MY BLOGS
Success Stories
News
- Best Tools To Help You Find Domain Names - 2010-09-01 02:56:25 -
  
  Share
  
  Need a few ideas on how to find Domain Names? Well, today I was reading the new Daniel Scocco(the guy's behind dailyblogtips.com) website www.howtomakeawebsite.net. It give a lot of advices to people who are interested to build their first websites.
  
  Recently, Daniel has compiled a full list of 30 useful tools where to find available Domain Names.
  
  It is a very complete list with detailed information about each tool. From an operational standpoint, these tools generally do all work in the same way. However, while some of these tool suggest domains for you, others allows you to search for available domains in real time as to add prefixes, suffixes and adjectives to your specified keywords. Also, other let you to check if there are expired domain names, lists of available domains with a specific number of characters and so on.
  
  Here, I refer some of main domain tool you can find on Daniel Scocco post: 123finder, Domain name soup, stuck domains, namestation, wordoid, ajaxwhois, bustaname, nameboy.
  
  Sources: www.howtomakeawebsite.net
  - #
- Find Your Favicon Graph Between 1 Milion Sites on The Web - 2010-08-31 03:45:59 -
  
  Share
  
  The tool I want to show today is really cool. The guys behind Nmap.org, according to Alexa, have scanned the top 1 million sites on the web, and created a tool that allows to show the result based the favicon graph of each one. The size of each favicon in the graph indicate the traffic each website has.
  
  You can try this tool by clicking on this link.
  
  I wanted to try the service, so I used the search function, and here the result(look the image above). The only problem with my site is that the service doesn't show my latest favicon, but the favicon of my Frugal theme yet. Maybe has need to be upgraded to get the latest favicon logo.
  
  If you have an Alexa rank below 1,000,000, you are able to identifying the favicon of your website and the websites you know. Also, it allows you to zoom in and out. Through their search box you should be able to find your favicon in a few second.
  - #
- Email Marketing, A Great Way To Grow Your Online Business - 2010-08-29 04:01:03 -
  An electronic mailing list, is a list of names and addresses which are often used for widespread distribution of information to many Internet users.
  
  Typically refers to four things:
  
  1. A list of e-mail addresses; 2. The people (“subscribers”) that receiving mail at those addresses, 3. the publications (e-mail messages) sent to those addresses.
  
  Now, if you don’t have traffic to you site, it’s similar to opening a store in the middle of the desert! No one will find you. So the biggest ways that you have to know so much to make money with the affiliate program, is how get traffic to your website.
  
  Why?
  
  high traffic = high money
  
  Well, one of the most easiest methods to have success as marketer online is to create an good advertising campaign.
  
  But what does it means the word ‘advertising campaign‘?
  
  In a nutshell is a list of advertisement messages that share a single information which make up an integrated marketing communication and it’s important to directing people on your blog/site.
  
  A mailing list is one of the most powerful marketing tools you’ll ever have in your blog. With a mailing list you could know anyone are and what they are interested in. You can manage subscriptions and send them information about your website and invite them back to your site again and again.
  
  When someone signs up to your mailing list, it receive email from administrators. By offering unique contents is the better ways to receive many subscriptions, also if the trouble is that a lot of people are lazy and they enter their names in lowercase.
  
  If you get your visitors to subscribe to a mailing list, you can also getting people to click on ads. Is one of the better ways to increase your profit dramatically and very fast.
  
  Normally, the web form your autoresponder provides you looks like this:
  
  I’ve been using this look and it works fine, but many people also add a red lipstick round the button.
  
  Some online products and services offer to their customers the software for keeping in a simple spreadsheet all subscription.Without that, your site is never going to be successful.
  
  Firstly you need the software to bulk Email Marketing Services. If you don’t want to pay a $19/month with Aweber, you can use PHPlist. You can also use FeedBlitz which allows you to monitors RSS feeds and Web URLs and provide greater reach for feed publishers.
  
  FeedBlitz manages subscriptions, circulation tracking, testing, and is compatible with all major blogging platforms and services such as Blogger, Typepad and FeedBurner.
  - #