With its 250 million members it’s never been a better time to using Facebook to advertise your product or services. There are a lot of people want to know how to setup a Facebook Ads campaign, and what products work better.
Note: If you’re a beginner with Facebook Ads, you can learn something new and make money by affiliate programs. Facebook Ads can help you make a lot of money, but also losing them. My advices is: test, test and test, and setting your ads up correctly and keep track of your balance.
For this tutorial I will show you how to setting up a Facebook campaign. Usually, I use “Travelocity” from Commission Junction, which pays up to $30.00 USD per sales. However, this will be a good example to use for every products.
1. Design Your Ad
1. Destination URL - Here, you can add your affiliate link, or the URL of your landing page, as well. You no need to create a website, all you have to do is to link directly to the affiliate url.
2. Title - The title is what your user is going to see, and make click. With a strong title you have more chance to increase the click through-rate.
3. Body Text - As the title, if you write a persuasive message, you have more chance to increase the click through rate. This is an important factor because helps in deciding if Facebook will approve your ad.
4. Image - In my view, the image is more important then the titl and depends by the ad used. The best way to attract attention by user is to using a funny picture. I reccomend you to take some extra time before to choose a high quality image and do any necessary cropping so it fits correctly.
2.Targeting
Now, is the moment to setup who should see your ad. Thanks to Facebook Ads targeting you can showing your ad to people that are in the other side of the world. For instance, if you have an advertisement for “oranges of Sicily” you can show it to people living in Florida, and so on.
The keywords are what will make your advertisement will be shown to over 66 million Facebook users in the US. This will result in not only a great click through rate, but can also deplete your account of funds in no time.
3.Campaigns & Pricing
Once your ad campaign is created, all you need to do is to setting your ad pricing. The first and most important thing you need to do is to setting your “Daily Budget“. When you set up a campaign, you can pick what CPC amount you need to spend for your campaign. If you are start with Facebook Ads you can set the daily budget in the $5-$20 range.
Also, I usually put 0.30 as values for each click I want to pay. Once you have some traffic flowing through the campaign, you will have a better idea on how to manage you CPC and daily budget.
