I don’t think bloggers totally understand how getting someone to buy something for them to make money. Thus, I’ve wanted write this article to help you give some advices to getting more people to buy something from your site.
I always told that people buy according to emotion, but this does not mean that you need to provoking feelings. Usually, people equate an emotional message with sentiment, but there is a difference between feelings and motivation.
In fact, provoking feelings can kill the sale instead of prompting it. Feelings are messy, and often misunderstood forms of emotion, and that could be potentially dangerous for your successful online.
Image Credit: Ukultrarunner
Feelings is not a great way to motivate people do something like buy. I don’t believe people make purchase decisions once they get feelings. Feeling can be used to getting people to weep, not to buy. This may be the reason why so many marketers doubt that we make purchase decisions through emotion. When we use our wallets, this don’t always provoke feelings in us.
In my view the better strategy to selling something is to act from a purely logical standpoint. Your purpose is not to get someone to necessarily feel, but understanding emotional response in term of motivation then feelings.
Here, I’ve put three Motivation Strategy you can use to persuade people to buy:
Approach Motivation
Approach motivation are ideal if you want make some great sales. It involves positive desire. It suitable, if you want to selling high quality product(for instance a notebook), this because are product where the perceived value always increases.
Avoid Motivation
Avoid motivation, is a ideal strategy to using on people want to avoid paying on something. For example avoid paying too much on electric bill. If you selling alternative energy sources, then more probably people follow you.
Attack Motivation
When i visit blogs that sell something, a common mistake I see be a total lack of a call of action. Attack motivation works better if people is emotionally motivated to eliminate something then simply avoid it. For example if they want eliminate a problem of money, an ad campaign like: “I made $500 per month” is more effective then one that say: How to make money online”.
What The Better Motivation Strategy
In my view, I reccomend you to use these tree strategy to get people take action. I am actually going to edit some of my webpages right now to apply some of this “motivation”.
