Perhaps the biggest challenge for an e-commerce SEO is that all e-commerce sites are conceptually identical. Virtually any site consists of products organized into categories, a shopping cart, and a checkout page. Accordingly, search marketing success for e-commerce sites is predicated less on innovation than possessing an expert understanding of factors that impact search marketing efforts. Mastering these fundamentals can still offer a big competitive advantage, as sites that do a good job in all five of the SEO-related categories discussed here are few and far between.
Source: www.searchengineland.com
