There are many frequently asked questions lists floating around the web for paid search. Here are the five most common questions that will help you understand this powerful advertising medium better.
What’s the difference between organic and paid results?
On a search engine results page (SERP), the organic (also called natural) results are determined by the search engine’s algorithmic (i.e. mathematical & statistical) formulas for ranking pages. The organic results have become somewhat “sacred;” if it was ever revealed that a search engine was manually ranking pages, the perceived value of the service would be greatly diminished due to a lack of strict objectivity.
Source: www.searchengineland.com
