20 Metrics To Effectively Track Social Media Campaigns

Before I actually go into the different types of metrics you can set up to prove social medias value, I want to state the obvious. You should not only have analytics on every page of your site, but also make sure you add it to all your viral marketing campaigns in order to track the progress and overall success of the piece to evaluate how it relates to the rest of your website, your business and ultimately your bottom line.

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Source: www.searchengineland.com

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