An Advertising Network or Ad Network is a company that connects both advertisers and web sites, the first who want to run advertisements and second that want to host advertisements.
Ad networks are companies that pay web sites in order to allowing the ads of advertisers to be shown when people visit their sites.
They serve as brokers between Web publishers and advertisers, where latters can reach an high visibility similar in size to those at the largest Web sites.
When visitors click, impressions on the ads, publishers can take a percentage of revenues while the ad networks pay the advertisers.
According to Businessweek:
Ad networks aren’t new, but in a rough economy in which every dollar counts, advertisers are flocking to them. Several industry sources estimate that, out of the $8 billion advertisers spent on display ads last year, 70% went directly to Web sites and 30% to ad networks. This year, based on spending shifts in the past month or so, they project the mix could move to 50-50.
Image Credit: Tycho’s
In this guide I will show you what are the best best advices and strategy to earn from Ad networks, how do to use internet marketing to promote their offers, and which are the best Ad Networks out there.
Inside the content:
- The Ways To Make Money With Ad
- How To Promote An Ad Network Offers
- List Of Ad Networks
The Ways To Make Money With Ad Network
The common acronyms of online advertising or ways to make money with ad Networks are basically 4:
1. CPC(Cost per click) – You get paid when someone clicks on an ad placed into your site. The more click you get the more money you make.
2. CPM(Cost per impression) – It means the cost per 1000 ads. You are paid for each impressions you get. You make money when an ad is shown on your site.
3. CPA (Cost per action) – You make money online when a user takes a predetermined action. You are paid when the visitor does something – for example, filling out a form or buying a product or service online.
4. CPL (Cost per lead) – You make money online when someone takes an action (In this cases fill a form submission).
How To Promote An Ad Network Offers
In the process to make money with an Ad Network, knowledge of online advertising techniques and basic knowledge of marketing would be an asset. In general, the marketing techniques to promote the Ad Network Offers are:
- Participation in social networking, forum, etc
- Launching your own banner advertising campaign(email, search, website)
- Promoting your ad offers own online advertising forum
Here, I’ve listed the best ways to promote affiliate programs of an Ad Networks. They each have their advocates, and they can all work.
Email marketing – Email marketing is one of the easiest ways of marketing a product or a website online, and no cost you nothing. All you need to do is to building an mailing list to promote your ad offers. Most of affiliate marketers use services like Aweber to drive traffic to their landing page. Remember, the money is in the list.
A great way to increase the number of subscribers is by building a squeeze page. I’ve already discuss about this strategy, so I reccomend to read my full article “What Is A Squeeze Page? Why You Need To Use It As Online Marketing Strategy“.
Website/blog - Promoting affiliate offers through a blog or website is the first thing anyone think when starting with affiliate marketing. It’s simple, all you need to do is to place a banner ad into your web page, usually the sidebar or header, and wait to get some sales.
Usually the most used format is 125×125, however, in my experience the 728×60 and 120×600 ad formats perform well. Of course, if you no have enough traffic to your blog, no one will click on your banners, and your chance of success will decreased.
Search engine - Services like Adwords are built for this specific goal. Promote Ad offers. Through Google Adwords you no need to have a website to promote your offers. It lets you to get your affiliate links on the first page of Google’s by paying for each click you get on the ad. However, the downside is that if not done right, and constantly monitored… you can lose a lot of money.
Forums: Forums are places where people can ask questions. It is a great way to find people interested and promote your affiliate products. Often, people promote affiliate offers through their signature at the end of their post.
Facebook: One of the best ways to promote new offers from Ad Network is through Facebook. Facebook is become a great resource for affiliate marketers because lets you to connect with people, create walls, group, fan page in a simple and fast way. Lets me make an example, I like coupons code, and any kind of discount deals. When I’ve start coupons.the3dtechnologies.com I’ve throught to create a fan page about it, so who are interested to know latest coupons codes, all they need to do is to subscribe to my fan page.
Bom marketing - Bum marketing is a widely used strategy by affiliate marketers, that allows them to use article marketing to earn commissions with affiliate programs, get sales leads online, selling their own products or services, and so on. Read my full article.
Services like Yieldbuild, PubMatic or Rubicon Project have the purpose to optimizing your ad netwoeks. They provides every kind of statistical data, to help you to check which ad network performing well, as color and font style on your web pages, the best performing ad position and layout with the purpose to optimize your online advertising revenues.
My Favorite List Of Ad Networks
Of course, the first thing you should to do to make money with Ad Networks is to know the best advertising networks. Below, I’ve listed what I think are the top ad network that have worked well for me, and can help you improve your site’s revenue.
Each Ad Networks are highlight with a different colors to help you make an ad network comparison and choose the ideal service to your needs.
- Campaign options: Offers can be promote through blog, search engines, email marketing, and so on.
- Ad options: CPC, CPA, CPM, CPL
- Payment: Usually, the payment methods are made via check, direct transfer, and Paypal.
The table below shows a summary of the main features
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1.Advertising.com – Advertising.com offers CPA, and recently some ads that pay on CPM basis. The minimum impression required to partecipate is 250000/Month. You can choose from different ad units such as Cube (125×125), Skyscraper (120×600), Leaderboard (728×90), and so on. Advertising.com support check Payment methods. Also, their affiliate program does not have a minimum traffic requirement.
2. Amazon associates – Is one of the most popular ad network with thousand of affiliate programs in their database. You can choose from different ad units and create your own as well. They offers CPA options, so if someone purchase something you get a percentage of the sale. Payment can be made via check, but you can also update your payment method to direct deposit (EFT).
3. AdBrite – Is an ad network well known that serving CPC, and CPM ads. They includes a variety, ads in photos, full pay ads. Adbrite support check Payment method. To become an AdBrite member there is no minimum traffic requirement.
4. ShareAsale - There are currently over 2,000 Merchants plugged in to the ShareASale Network. They serving CPC, CPM, CPA and CPL ads. You decide which merchants to promote and how to promote them, and when commissions are generated, you can see your stats in real-time. Payment can be made via check or direct transfer to your bank account.
5. Pepperjam - Pepperjam Network offers two types of commission options, CPA and Percentage of a sale. You can promote your Pepperjam Network merchant partners through your blog, search engine, email marketing, coupons, etc.
6. Commission junction - This Ad Network offer the most lucrative affiliate programs available out there. It serving CPC, CPM and CPA ads. Payment can be made via direct transfer to your bank account.
7. Azoogle Ads – Founded in 2000, Azoogle Ads claim to be the large CPA/CPM/CPC ad network. Their affiliate programms can be promote via search, website and usually the payout per action are higher than ads.
