This could be the year of the display ad. That’s not to say that display ads aren’t prevalent every year, but Google has only been involved with that for a little while, and if analysts’ projections are accurate, this will be the year that Google’s display ad business tops $1 billion in sales.
Last summer, Google CEO Eric Schmidt suggested that display ads would be Google’s next big billion-dollar business. According to BusinessWeek, a Barclays Capital analyst says display ads will account for about 4% of Google’s total sales in 2010. This would be a 40% increase from their contribution in 2009. BW’s Douglas MacMillan reports:
Source: www.webpronews.com
