Heatmap Analytics: Know Your Visitors And Improve Results With Clicktale
One of the most important question you could hear about affiliate marketing, is certainly how do to increase conversion rates in order to getting more sales. In the web early, companies weren’t unable to check how visitor see their website.
Today we have an answer to these kind of problems. The answer is called “clicktale“. Recently, I’ve had the opportunity to try the bronze version of the software, which have more features than the free version.
In this complete review I will show you how do to install Clicktale to your blog, and explain the full features of this great analytic tool. Note: For this review I tested my second blog nickdeiana.com.
Inside the content:
- What Is Clicktale?
- What Makes Your Visitors Click?
- What Click Tale Really Does?
- How Does to Install Clicktale.
- Clicktale Dashboard
- What Is a Heat Map?
- Clicktale Analytics
WHat Is Clicktale?
Clicktale is an israele based startup that provides a new generation of web analytics software that let you through an heat map check up how visitors see your website or interact with your website.
What Makes Your Visitors Click?
Compare other analitics software out there they allows you to check how long your visitors remain on each part of your web page, and how they tend to scroll down each page. You also can track what are the link most clicked in order to see how works a link and how it is attractive to a visitor, and even how long visitors move over each link before leaving your web pages.
What You Can Do With ClickTale?
Clicktale provides all kinds of metrics that let you understand how visitors are interacting with your site:
- Hovers over links: Tell you how attractive a link is to a visitors, by indicating the number of mouse hovers over a link.
- Hovers to click: is the portion of mouse hovers that eventually convert into mouse clicks.
- Hover time: Is the average time mouse hovers over a link. It can help understanding visitor interest over your links or which are the links that are most attractive.
- Time to click: Is the average time between the moment a page has been loaded and the moment a link is clicked.
- Scrolling head maps: Allow you to understand user attention and browsing behaviour.
How Does to Install Clicktale
When log into your account, the first thing you need to do is to create a new project. In this case I’ve called my project “nickdeiana.com” as the domain name of the site I want to analize. Then click on “create” button.
The second step is that to set up your site traffic to get a Recording Ratio recommendation.
Note: For this tutorial I’ve used a Bronze plan which allows me to record up to 667 pageviews per day.
Ok, click on “next” button.
Now, all you need to do is to copy the codes you get, one after the <body> tag at the top of your web page, and other code before the </body> tag at the bottom of your web page.
Don’t worry to simplify the entire process, there are plugins for every type of platform. My site works on WordPress platform, so I’ve downloaded their WordPress plugin.
That it! Now you can start tracking your site.
Clicktale Dashboard
Once you have the plugin installed, you simply log in and navigate to the Dashboard. At the top of your dashboard, the first data you display are either “The recorded visitors” and “recorded pageview”.
Of course, being nichdeiana.com a young site, I still not many visitors, but enough to test this fantastic program.
At the botton of the same page you find 4 buttons that allows you to know how visitors see your webpages. In a nutshell through them you can:
What Is An Heat Map?
A heat map is color-coded visual overlay that shows concentrations of some defined activity. High concentrations of the activity are coded one color, while lower concentrations are assigned other colors.
In general, Clicktale provides three basic types of heat maps. They are:
Below, I’ve put a series of screenshot that will show you how people interact with your site:
Mouse Move Heatmap - This screenshot showing a heat map overlay of my homepage. As you can notice the first word in the headline “The3dtechnologies eBook” is very attractive to a visitors. Also, hovering hove a link brings up a box with click statistics.
Mouse Click Heatmap – This screenshot showing where visitors click. The Mouse Click Heat Maps allows any subscriber the ability to:
See every click anywhere on the page, even those attempted on non-clickable elements. You’ll discover that visitors are clicking on parts of the page that aren’t links, but perhaps should be…Quickly and easily conduct A/B testing to dramatically increase your conversion rates…You can run the Mouse Click Heatmap on any recorded page saved inside your ClickTale account*, even if it was recorded before the launch of our Mouse Click heatmaps. No extra work needed.
Scrolling Heatmaps - This heat map showing concentrations of the activity based on different colors. The red areas have the highest concentration of visitor attention while the blue areas have the lowest.
Clicktale’s Analytics
On reports click on “Analytics, then select the URL of the page you want to analyze. In this case you can analize the conversion rate of the page you’ve choice. In particular, you can check which visitors left without even touching the form, visitors didn’t try to submit this form,and visitors fail to successfully submit this form.
In general, Clicktale’s analytics will provide you with the following information:
- Site(Real-time monitor, top event)
- Pages(most engaging, most clicked, most errored, least scrolled, slowest loading)
- Trend(pageviews per visitor, engagement time on page, mouse moves and mouse clicks per visitor, and javascript errors)
- Basic demographics (country, language, browser, platform, screen size)
In this case I’ve choosed to analize my old articles “frugal theme review clean wordpress theme” on Feb 16. As you can see this page could convert better. To improve conversion rate I could act in different ways: For instance create more attractive content, change my text link, and so on.
Video Demostration
Conclusion
In my view, they are missing the ability to combine all that rich data with the demographics of the users which would understand better the differences of behaviours depending on the age group or gender.
In general, is a great software that I’ll reccomend to try.
My name is Nicola Deiana, started blogging in August 2006, and I’m a full time Blogger making living from this new technology. I’m a honest blogger who want tell you all that you must know to be a freelance publisher writer and how I made to make money online from this job.
Clicktale gives you many details of what visitors are doing on your site.
[Reply]
Nicola Deiana Reply:
February 24th, 2010 at 12:49 am
@Alex, Yeah Alex! I can recommend it becuase i have used it, and is very useful.
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