If on one hand, Self-Serve Advertising Services let customers to evaluate, buy and publish ads on web pages without their intervention, on the other hand publisher have an ad automation system that allows anyone that wants advertise their business, website, to do it without any effort, but quickly.
In this full the3dtechnologies guide I will show you how does to start with Self-Serve Advertising Services and choose the best one for your needs.
Self-Serve Advertising Services
Image Credit: Cajie
Through self-serve advertising platforms you can decide price and if approve each ad for publication on your site.
In a nutshell:
Ad inventory – You are able to choose the type of ad that is most profitable for your site and select a specific area of your website where you want to display advertisements.
Ad pricing – This advertising solution allows you to set your own ad price, offer a better price or discounts, and in some cases you are able to sell to advertisers pre-packaged bundles on precise time slots.
Ad control – You are able to pick which ads are contextual with your content or if you have confident with the advertisers, you can also choose to set the system to auto-approve.
In general, all of these services work so:
- First off, you need to sign-up with the self-serve ad platform.
- You select one or more ad spots inside your website layout to display advertisements.
- At this point you need to set the price of your ad spots.
- You get a piece of code you must paste into your website. The ad platform warns advertisers that you have ad spaces available for sale.
The Best Self-Serve Advertising Platforms
Of course, the first thing you should to do to make money with Self-Serve Advertising Platforms is to know the best services out there. Below, I’ve listed what I think are the top Ad Management Platforms that work well for you, and can help you improve your site’s revenue.
Here, I’ve highlight with a different colors to help you make an Advertising Platforms comparison and choose the ideal service to your needs.
- Commission - A fee that advertisers pay to place ads on your site.
- Ad format – Type of ad format used to promote(For instance: Pop-unders, standard IAB units, text ads).
- Ad approval notification – Alert you if the new ad are approved or rejected.
- Ad tracking – It allows you to monitor ad performance.
1. BlogAds - BlogAds is a self-serve advertising platform that let you to have total control about where and when ads are displayed on your site. BlogAds keeps a commission of 30% of all ad spot you place on your site. You can select a wide range of ad formats such as: standard IAB units, rich-media ads, video ads, live-link ad units and also the proprietary Blogad unit format – which combines images or video with text and classified ads. Ad tracking and Ad approval notification avalables.
2. Ad Ready – Is an ad management platform that let you control advertising campaign on your website. For each sale Ad Ready retains 20% of the price that advertisers pay to place ads on your site. You are able to select the price of each ad. You have several ad formats that you can use including all standard IAB units(leaderboard, skyscraper, banner, etc). No ad marketplace, ad scheduling, ad approval notification are available.
3. AdEngage - AdEngage is a self-serve ad platform that let you control how frequently an ad is displayed on your web pages. It let you to upload your existing ads or create your own by using the graphic ad builder. You can select an area of your website layout that is used to display advertisements.
AdEngage keep a 25% commission of the ad sale price. It support different Ad units such as: proprietary PhoText ad unit, which mashes images and text and provides a link back to the landing page of the publisher and standard IAB ad formats. No ad tracking and ad approval notification are available.
4. Traficspaces – Is a self-serve ad platform that let you select a specify area of your website where you want to display advertisements and wait for advertisers to contact you and start a new campaign. Compared to other service out there you no need to give an ad commission but you need to pay a $49 fee for one of the pre-packaged ad prices offered.
They let you create your own ads or upload your existing ones. You can choose several ad format such as: Pop-unders, standard IAB units, text ads. Once ads are displayed on your website, you can track the performance of your advertising campaigns. You are able to choose advertising campaign by category(cpc, cpm, cpv or cpi). Ad tracking and Ad approval notification available.
5. Adroll – Adroll is an ad management platform that let you select a specify area of your website where you want to display advertisements. You are able to both upload your own ad banner or build one through Adroll retains 30% commission of the price that advertisers pay to place ads on your site. Ad tracking includes. No Ad approval notification available.
6. Ad.ly - Ad.ly is a self-serve advertising platform that let you to make money through Twitter. Ad.ly keep 12% ad commission of the price that advertisers pay to write tweet on your Twitter profile. Ad tracking includes. No Ad approval notification available.
