HOW TO: Build A Twitter Strategy for Your Business

You know your business can’t just wing it on Twitter, you need a strategy. But how do you get there? A lot of social media advice revolves around confusing, high-concept buzzwords: There are only so many times you can be told to “listen” and “engage.” Concrete advice can be hard to come by, and while this guide won’t tell you what you need to tweet, it will provide you with the real questions you need to ask in order to craft a Twitter strategy for your business.

• 1. Choose Your Audience
• 2. Understand How They Speak
• 3. How Much is a Twitter Lead Worth?
• 4. Set A Goal and Track It
• 5. Define Your Approach

Source: www.mashable.com