Grab Your Reader’s Attention: Have You Never Used Pop-pup For Marketing

Unless you’ve been living in the moon, during these years, you’ve no doubt encountered pop-ups in the blogs.

However, for those that are new with these technology, Pop-up ads or pop-ups is a small window with a graphical user interface that suddenly appears(“pops up”) in the foreground of the visual interface. That kind of online advertising has the purpose to increase web traffic or capture email addresses.

Pop-ups can be initiated by a single or double mouse click or rollover (sometimes called a mouseover). Also, it possibly to command it by voice or can simply be timed to occur. Of course, a pop-up window must be smaller than the background window or interface; otherwise, it’s a replacement interface.

How To Get Your Visitors Read Every Word
Image Credit: chibart

I want be clear about one thing. There are bad pop up and not. That’s my conclusion after I’ve tested several of these script or plugins.

Many pop up are not bad, and if used correctly could help many bloggers increase readership, grab attention, purchase a product and so on.

For instance when I used one to offer my Free eBook for a free subscription to this site, my subscription rate jumps like you wouldn’t believe. Of course, I do not always use this strategy because I think my readers may irritate too, however it worked well.

Of course, you could think that a site that have a huge amount of traffic every day, does not need to use a system like this, right?. However, despite also Darren, Shoe, and Chow have thousand of subscribers and followers, they use a popup box to grab more traffic again and again.

Good Ways To Use Pop-up In Marketing

duplicate contents
Image Credit: Ze Eduardo

In general, pop up is not only used for grab more traffic. Here a quick look at some of the goal of use a pop up script:

  • To attract people over a particular message you want to share
  • To encourage registration to  a newsletter.
  • To encourage downloading an ebook or product you wish to promote.
  • To show attractive discounts.
  • to persuade visitors purchase a product when leaving the website.
  • Leave a message in your site with popup up.

They are all useful way, that encourage visitors to take an action. However as for any thing there’s may be an downside.

Top Unblockable Free Pop up WordPress Plugin

john-chow-pop-over

Can Pop-ups be effectively blocked? The answer is yes. This happens when readers will notice that your pop-up is annoying and they will deliberately avoid it and they will block future content from appearing.

Usually one of the most popular ways to block popup is through an add-in toolbar for browser. Internet Explorer, Chrome,Firefox all comes with its own pop-up blocker, which is activated by default.

However, the JavaScript technology, allows to avoid all kinds of pop up blockers. Pop up blockers are able of blocking the browser’s new windows, but they can’t block a window that is on a new layer of the page, and therefore hiding the contents under it but still being part of the page.

1. MaxBlogPress Unblockable Popup – This plugin allows you to have pop-ups running in seconds on your blog. You do not need any programming experience. FREE to use.

2. Simple Popup Plugin - The function of this plugin is to easily create links to simple popup windows. Version 3.2 now supports multiple popup links on posts/pages/widgets and window positioning/centering options. FREE to use.

3. WP Popup Scheduler - It allows you to schedule a popup as and when you want it. This popup plugin is fully customizable and can be used for all kind of situation. FREE to use.

4. InstantSlideUp – It is a unique solution where instead of a plain pop-up, you show information on a “SlideUp”, which is basically a special bar at the bottom of your page, displaying whatever you want in it (including opt-in forms).

5. WordPress Announcement Plugin – WP-Announcements plugin is ideal for websites or blogs that would like to display a site wide announcement, notice, advertisement or emergency alert.

6. PlatinumPopup – It is the only WordPress popup plugin you will ever need. This highly configurable plugin can be used to display opt-in forms, pictures, advertisements, slide shows, videos, custom content, content from your WordPress blog, external web pages etc. FREE to use.

Display Text On Pop up

As I said first there are plugins that allows you to avoid any kind of action made for block them.  Recently my friend Ovidiu let me know a cool plugin wich allow you to avoid this problem called “WPopup!“. This plugin is different from commons pop-up script. In a nutshell, It allow you to display a non-blocked popup image on your site pages.

Through this plugin you can leave cool message in any part of your blog without that any toolbar will block it while  an user access to your blog.

The example below will show you how I can use the plugin on my site coupons.the3dtechnologies.com. As you can see, it isn’t intrusive and very effective to grab attention of your readers.

The installation is very simple. All you have to do is to upload it on your server, activate it from your wp control panel and add the {wpopup}{/wpopup} code on your posts/pages. The plugin does the rest.

Pop up windows can be set in many different colors and sizes. You can customize your popup directly from the main settings of your WordPress dasboard, then open the Options menu WPopup! Plugin, or manually by using a code like this:

{wpopup option1=value1|option2=value2|…}{/wpopup}

The best thing is that it cost only it costs 9$ and it can be purchased
from http://wpplugins.com/plugin/148/wpopup-pro. It worth a purchase if you are considering to promoting your product or services, or add important news on any part of your webpage without the concern of having your banner blocked by browser.

To our success,

Nicola Deiana

Blogger

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6 Responses to “Grab Your Reader’s Attention: Have You Never Used Pop-pup For Marketing”

Read below or add a comment...

  1. Karthikeyan says:

    Very Nice Article bro! Personally, i hate Pop ups or pop under ads, it also waste the system resource. After reading your article i will say pop us ca used for promoting particular product or Displaying Particular Message, but it should not be kept at all times so the we wont miss loyal readers.

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  2. Very well written article Nicola!! I think such small pop-ups are never annoying and the annoying are those which open up in new screens and contain heavily loaded flash ads. These days many bloggers use these, so surfers are very well used to these.

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  3. Aswani says:

    Though I personally hate these pop-up ads yet I came to know a lot about the benefit they provide. I think these popups are to be used on professional blogs or say niche blogs. No such use on personal blogs.

    Thanks for sharing those vital insights on the use of these so called popups. Very useful and informative

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  4. Gagan says:

    The pop up ads that open in a new window is really annoying, it can really irritate new visitors. But I think Unblockable Pop up Plugin is far better than annoying pop up ads that open in a new window.

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  5. Anshul Dixit says:

    I personally don’t prefer pop-ups as they are distracting and annoys the readers. But using it once in a while is ok. And even though I am against it, I must admit that I have came across good free ebooks through such pop ups only.

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  6. bob says:

    If a website ever causes a pop-up to appear, I will never return to that page. I will also never do business with anyone that would use pop-ups.

    Know then that your vile tactics cost you potential customers, and are despicable.

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