Anyone with an interest in linking, link building and algorithms who hasn’t yet read the latest Google patent might want to have a look. It’s located on the USPTO database at an impossibly long URL, so here’s a shortcut: http://bit.ly/9pbQfr.
Here are five things that I spotted that I’ve tried to reword or distill into actionable strategies.
1. The earlier in the content the link appears, the better.
2. keyword based anchor text does not have to be present for Google to do its thing, nor does the presence of keywords within the anchor mean the link is more valuable.
3. In Claim 18, I read that the color of your links matters.
4. User behavior and interaction with links on a page may be used to determine importance of the page being linked to, but this is not treated the same way for every page on which links exist.
5. The value of a link is independent of the type of document or file within which it is found.
Source: www.searchengineland.com
