Search Marketing Research Tool, How To Find The Value Of Your Traffic

One of main search engine metrics you need to track is for which keyword term the site competitors are ranking for.

If you would much more as competitive research tool, you would like to have more data, as PPC, tracking AdWords keywords, more graphics for market research, then SEMRush seems to have all the features that you could use for any your needs.

SEMRush is a useful SEO business tool which searches through countless domains and words and tracks the visibility of websites via a huge set of keywords. As a keyword suggestion tool, SEM Rush performs very well, while as volume and cost estimator have made many updates in these month.

The guys behind SemRush keyword research tool have built a good reputation among internet marketers, and are the same creators of SEOquake and FireFox extension. Also, SEMRush has Firefox addon that can be pretty cool for at-you- finger-tips-access.

Why SEM Rush Is Better Than Compete?

It’s sure, that this tool is a competitor to services like Compete.com. However, SEM Rush provides more tools than Compete.com such as cost per click estimates (scraped from Google’s Traffic Estimator tool) and estimated traffic volumes (from the Google AdWords keyword tool) near each keyword.

While Compete showing the traffic distribution to each site, this tool can list keyword value distribution for the sites (keyword value * estimated traffic).

Sign Up And Start

Signing up with Semrush is very simple and once done you get some videos that will go into detail to guide you through the step by step process. I will start looking at the first screenshots that they offer.

As you can see on the image above in the homepage they show the top 9 domains that Google shows must (organic) and the top 9 domains that most use adwords.

Ok, let’s start playing this cool tool, I used Problogger.net as website to see how true are the data that they display:

Note: Their offer includes 4 type of packages: Free(with limit results), Pro, Guru, and Enterprise. So if you want to test them for free, go ahead but I will recommend to try at least the Pro version to understand the really potentiality of this tool.

How Do It Works

Through their search box, you can type domain, keyword or url as well, for this example I added “problogger.net” as website and you can see that this tool is just scary! It shows all the keywords that we rank for and most of our valuable long tail keywords are there WOW.

What I especially like about this tool is that it let you track many things of your competitors sites. Here are only a few element you can track through this tool:

• Keyword: You can know for what keyword your site competitors is ranking for. If you are into affiliate marketing you can also know what are the company is ranking.
• Pos: It show you any position ranking for the keyword you select.
• Volum: Average volume of searches for this keyword per month.
• Cpc: Cost per click based Google Adwords keyword tool.
• Url: You can know which url of the site is ranking for that keyword.
• Traffic: For each keyword you know the percentage of traffic that refer that keyword.
• Cost: Cost of traffic in percentage that the website get for a particular keyword.
• Competition: Advertisers activity in Google Adwords for this keyword.
• Results: Number of results for this keyword known by Google.

Scraping Google Adwords Traffic: Compare AdWords to Organic Search

The first table show the sites that rank for keywords that Problogger is buying through AdWords. The second table are sites that buy AdWords ads for keywords that this site ranks for(in this case the screenshot show “Nothing Found”.

Organic keywords

SEM Rush goes to the effort of analysis what’s going on organically around 40 million keywords. Here is the list of a few words where Problogger compete in the rankings.

SEM Rush Competitor Analysis

The best thing it offers from my perspective is that SEM Rush helps to highlight who is competing for the same keywords you are. Here is a list of sites that rank for many of the same keywords that Problogger ranks for.

As you can see in the image below it let you to compare your site traffic with other competitors site.

Final Verdict

As you could notice SemRush has all necessary for your SEO needs. When it comes to running effective marketing campaigns this program give you a great help , especially when you’re trying to stay within a budget.

A lot of marketers who joined to this tool say that worth it, included me, and considering the pros of SEMRush, it does seem to be a very good investment. The best thing is that you can cancel your subscription at any time. Read their refund policy here.