In these 4 years as blogger and affiliate marketer I learned a couple of things to selling products online. I read lots of books, case study, I bought a couple of courses, some of which didn’t impressed me much.
Anyway, I finally found some ways to selling your own product online that I decided it would be best to share:
Usually, the successful product launches have 3 things in common:
- An offer that it is hard to refuse.
- A great sales page that convert well.
- Hundred if not thousand of affiliates.
I still feel I have a lot to learn but thought I’d take a few minutes out today to reflect on some of the key step I’ve learned about selling a Product Online.
1. Create your Digital Product
First and foremost you have need of a plan to understand what are your readers needs. There several ways to put down a digital product.
If you want to write an ebook, there’s no need to put togheter a 200 pages, people don’t care. You can teach something in 30 pages as well, as long as it’s unique and works.
There are so many different ways you can put down a new product, depending on your topic, and what you want your readers to know.
In a nutshell you have to solve a problem, so If we take the example of make money online, the problem being solved is people learning how to make money online.
The two great ways to put togheter digital products are eBooks and Membership sites, both do the same thing, just are delivered differently. eBooks are usually just word documents which are converted into PDF’s to improve usability / presentation and membership sites usually have video and text.
2. Delivering Your Product To The Customer
This is the best part, because you see everything come together. Once you have your product ready, it is time to build your membership area or landing page. As I said above it depends on how you want to present your product.
eBooks are usually presented through PDF’s files while membership sites have video and text. In this second case I’ll suggest you to create your membership area or download pages on WordPress, while a
Next, we have to pick what membeship plugin or landing page plugin is right for ours purpose. Just don’t go for any names.
I found a great product and it is by far the strongest and best choices anyone can do. The best part is that this product let you to create both sales letters, or if you prefer put on a professional membership site, as well.
3. Customizing Your Membership Site Design And Layout
My friend James Dyson developed a revolutionary new WordPress Theme called OptimizePress which let you create your membership from scratch as killer squeeze pages, sales letters, one-time offer pages, launch pages and much more, all through a simple point and click interface.
You don’t need to know any php or html language, and you certainly don’t need to be a designer to create amazing looking and high converting pages with OptimizePress.
You must watch the video on his site to understand just how advanced and easy to use this WordPress Theme is. Click here to visit OptimizePress.
4. Creating Your Sales Page
As I always mentioned on my previous post, creating a sales page is really important, you can send all the traffic in the world to your sales page but if it doesn’t look good it never will convert well. Look at my landing page it let me turn my visitors in subscribers wery well, that because is simple but effective.
Using WordPress again with OptimizePress you can create your sales page quickly. All you have to do is drag and drop all the different things you want on your sales page, add some text and choose your template design and your nearly done.
One thing I highly recommend, is get an eCover designed for your product, it’s important an image to show, this helps you to show perceived value, and how your product would look if it was a physical product, which of course increases your conversions.
I’ll suggest to check up the question and answer related this topic on askquestions.the3dtechnologies.com
- Where can i get digital products?
- Best Shopping Cart for selling only Digital Product?
- Landing Page for CPA
If you want to receive latest Answer and Question about askquestions.the3dtechnologies.com feel free to subscribe via rss, Facebook or Twitter.
Great post as ever. To sell products online, that’s a big deal for any online business. I haven’t yet tried doing the same from my site. I am still in the learning stage and I am glad that I learned a lot from your post. I will certainly follow all your tips and advices. Thanks for sharing. Keep writing
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Nicola Deiana Reply:
February 1st, 2011 at 5:43 pm
@Aswani, Thanks Aswani!
)
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Hello Nicola,
I was often wondering, that if I write an Ebook does it need to be long to satisfy the reader. You made it clear that it need not be very long but a simple one. People at internet are looking for simple solutions and that is what we should intend to provide.
Can you please also write something about having an affiliate program. I would love to read it.
As usual your post are full of information
Thanks and regards
Ashvini
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Nicola Deiana Reply:
February 1st, 2011 at 5:45 pm
@Ashvini, Sure Ashvini I will make a post only about affiliate program soon! Thanks for support!
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Excellent post Nicola.You have mentioned very important and useful steps for selling products online.
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Nicola Deiana Reply:
February 1st, 2011 at 6:03 pm
@Shabnam Sultan, Thanks Shabnam!
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Nice tips Nicola on how to sell product online. Keep writing!
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Nicola Deiana Reply:
February 1st, 2011 at 6:04 pm
@TS Editorial, Thanks TS!
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I started using OptimizePress and I love it. I highly reccomend it if you are serious about start selling a product online.
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Nicola Deiana Reply:
February 1st, 2011 at 6:27 pm
@Ayeba, Yes Ayeba, I recommend it too, thanks for support
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This post was a big help! I was thinking of launching my own product too!
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Nicola Deiana Reply:
February 1st, 2011 at 6:28 pm
@shenoyjoseph, Thanks shenoyjoseph you’re most welcome!
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This is one of your best post Nicola! Your outline is a good one for newbies.
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Nicola Deiana Reply:
February 1st, 2011 at 6:07 pm
@Jhenkz, Thanks Jhenkz!
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Excellent and comprehensive post Nicola. You provide unique inspiring content that there is useful for a newbie to get started.
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Nicola Deiana Reply:
February 1st, 2011 at 6:05 pm
@Themed weddings, Thanks Themed!
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great article dude…and can you write an article about..how to sell products using facebook
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Selling the products online is not much easier and we need to consider more things as you mentioned here from planning to earning.
Thanks to the wonderful write up…
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Staring affiliate program to your product will see more sales…..
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