Today I’ve come across an interesting article on Fred Wilson’s blog, AVC.
In this post Fred shared some interesting data about his blog traffic, analyzed where his blog visitors come from, as compared social versus search as well.
According to this data, it seem search isn’t what it used to be. The image below shows an overview of the top ten traffic sources(Google/organic, direct, feedburner, and referral traffic from social sites like Facebook, Stumbleuponand and Linkedin) to AVC blog in the past thirty days.
As you can see, Fred’s blog make more than 200,000 visits a month. Not bad, right? His blog content makes him an interesting guy to follow and currently has more than 200,000 followers on Twitter.
He found that the traffic comes mainly from the regular visitors (direct and Feedburner). Social media for 40% of overall traffic, while search engine for 10%.
According to shareaholic blog(based on aggregate data for 2012 so far for more than 200,000 publishers who reach more than 260 unique monthly visitors each month), most of their blog traffic comes from search(64% of overall traffic), then social media accounts( 11%). Direct traffic comes in third at 24%, and a combination of other traffic accounts for 1%.

In this second case search looks still king, anyway social is growing day by day and will plays a strong role in future.
Also, Google has begun integrating Google+ into search results and give you the ability to build a loyal following of regular readers who become that direct traffic.
Only creating high quality, interesting, shareable content is the key to stay on top of your competitors.










