Online Ad Optimization, What Is The Real-Time Bidding(RTB)?
Real-time bidding is a fundamental shift in the online advertising optimization because allows advertisers to increasing the value of ad impressions by targeting users dynamically and reach the right user at the right place and time.
Currently, ad impressions are sold at a pre-negotiated price, with result of a low CPM for publishers. Real-time allows advertisers [...]
Online Video Advertising: Guidelines
Digital video advertising was born almost a decade ago after several seminal events, but many agree it was the sale of Mark Cuban’s and Todd Wagner’s Broadcast.com to Yahoo in 1998 for the sum of $5.7 billion that put digital video on the map.
During the early 2000s, as the Internet valuation bubble burst and the [...]








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