Online Ad Pricing Trends: Learn How to Increase Ad Revenue
This 2009 Ad Pricing Report from PubMatic will show you the latest online advertising trends that will help to diagnose how ad pricing will change during the economic downturn as to know where the market will be going next years. The article is subdivided in three main part: 1. Increase ad revenues – Revenue optimizations [...]
Online Ad Optimization, What Is The Real-Time Bidding(RTB)?
Real-time bidding is a fundamental shift in the online advertising optimization because allows advertisers to increasing the value of ad impressions by targeting users dynamically and reach the right user at the right place and time. Currently, ad impressions are sold at a pre-negotiated price, with result of a low CPM for publishers. Real-time allows [...]




















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