Online Advertising | graphics and innovation

Online Ad Pricing Trends: Learn How to Increase Ad Revenue

by Nicola Deiana on March 28, 2010 · 0 Comments
in Online Advertising

This 2009 Ad Pricing Report from PubMatic will show you the latest online advertising trends that will help to diagnose how ad pricing will change during the economic downturn as to know where the market will be going next years. The article is subdivided in three main part: 1. Increase ad revenues – Revenue optimizations [...]

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Online Ad Optimization, What Is The Real-Time Bidding(RTB)?

by Nicola Deiana on February 28, 2010 · 0 Comments
in Online Advertising

Real-time bidding is a fundamental shift in the online advertising optimization because allows advertisers to increasing the value of ad impressions by targeting users dynamically and reach the right user at the right place and time. Currently, ad impressions are sold at a pre-negotiated price, with result of a low CPM for publishers. Real-time allows [...]

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COOL SERVICES AND PRODUCT I'M USING ON MY BLOGS
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- Best Tools To Help You Find Domain Names - 2010-09-01 02:56:25 -
  
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  Need a few ideas on how to find Domain Names? Well, today I was reading the new Daniel Scocco(the guy's behind dailyblogtips.com) website www.howtomakeawebsite.net. It give a lot of advices to people who are interested to build their first websites.
  
  Recently, Daniel has compiled a full list of 30 useful tools where to find available Domain Names.
  
  It is a very complete list with detailed information about each tool. From an operational standpoint, these tools generally do all work in the same way. However, while some of these tool suggest domains for you, others allows you to search for available domains in real time as to add prefixes, suffixes and adjectives to your specified keywords. Also, other let you to check if there are expired domain names, lists of available domains with a specific number of characters and so on.
  
  Here, I refer some of main domain tool you can find on Daniel Scocco post: 123finder, Domain name soup, stuck domains, namestation, wordoid, ajaxwhois, bustaname, nameboy.
  
  Sources: www.howtomakeawebsite.net
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- Find Your Favicon Graph Between 1 Milion Sites on The Web - 2010-08-31 03:45:59 -
  
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  The tool I want to show today is really cool. The guys behind Nmap.org, according to Alexa, have scanned the top 1 million sites on the web, and created a tool that allows to show the result based the favicon graph of each one. The size of each favicon in the graph indicate the traffic each website has.
  
  You can try this tool by clicking on this link.
  
  I wanted to try the service, so I used the search function, and here the result(look the image above). The only problem with my site is that the service doesn't show my latest favicon, but the favicon of my Frugal theme yet. Maybe has need to be upgraded to get the latest favicon logo.
  
  If you have an Alexa rank below 1,000,000, you are able to identifying the favicon of your website and the websites you know. Also, it allows you to zoom in and out. Through their search box you should be able to find your favicon in a few second.
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- Email Marketing, A Great Way To Grow Your Online Business - 2010-08-29 04:01:03 -
  An electronic mailing list, is a list of names and addresses which are often used for widespread distribution of information to many Internet users.
  
  Typically refers to four things:
  
  1. A list of e-mail addresses; 2. The people (“subscribers”) that receiving mail at those addresses, 3. the publications (e-mail messages) sent to those addresses.
  
  Now, if you don’t have traffic to you site, it’s similar to opening a store in the middle of the desert! No one will find you. So the biggest ways that you have to know so much to make money with the affiliate program, is how get traffic to your website.
  
  Why?
  
  high traffic = high money
  
  Well, one of the most easiest methods to have success as marketer online is to create an good advertising campaign.
  
  But what does it means the word ‘advertising campaign‘?
  
  In a nutshell is a list of advertisement messages that share a single information which make up an integrated marketing communication and it’s important to directing people on your blog/site.
  
  A mailing list is one of the most powerful marketing tools you’ll ever have in your blog. With a mailing list you could know anyone are and what they are interested in. You can manage subscriptions and send them information about your website and invite them back to your site again and again.
  
  When someone signs up to your mailing list, it receive email from administrators. By offering unique contents is the better ways to receive many subscriptions, also if the trouble is that a lot of people are lazy and they enter their names in lowercase.
  
  If you get your visitors to subscribe to a mailing list, you can also getting people to click on ads. Is one of the better ways to increase your profit dramatically and very fast.
  
  Normally, the web form your autoresponder provides you looks like this:
  
  I’ve been using this look and it works fine, but many people also add a red lipstick round the button.
  
  Some online products and services offer to their customers the software for keeping in a simple spreadsheet all subscription.Without that, your site is never going to be successful.
  
  Firstly you need the software to bulk Email Marketing Services. If you don’t want to pay a $19/month with Aweber, you can use PHPlist. You can also use FeedBlitz which allows you to monitors RSS feeds and Web URLs and provide greater reach for feed publishers.
  
  FeedBlitz manages subscriptions, circulation tracking, testing, and is compatible with all major blogging platforms and services such as Blogger, Typepad and FeedBurner.
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