Social media has captured the attention and awe of the marketing world with the promise of increased customer engagement and lower marketing costs.
Anyway, each social media platform has its types of content being shared, it’s own users, its own rules, and there is currently no standard means of measurement for the ROI of social media.
You shouldn’t get into marketing games without having a true understanding of how all these different networks work.
How do you measure your return on investment, then?
Created by MDG Advertising, this video give you an overview of some facts, factors, methods and metrics that marketers need to know to understand the Return on investment(ROI) of social media.
