Is Google Penalizing Itself For Policy Violation In Advertising Campaign?

If you don’t know it yet, recently there was a debate about a marketing campaign Google launched to promoting its browser, Chrome.

In brief, Google started a video marketing campaign to promote its browser, and pay some bloggers to post videos on their blog.

The problem behind this marketing strategy  is that some of these bloggers used dofollow links to the Chrome homepage. But paying people to include such links violates Google’s guidelines.

If you want to know more about I’ll suggest to read this Search Engine Land post: Google’s Jaw-Dropping Sponsored Post Campaign For Chrome.

Of course the first question I ask myself was whether or not Google would penalize its own website for the sponsored link violation.

Well, initially I could not believe it, but yes, Google did it.

The Chrome homepage used to be the first or second result for the term “browser”, but if you search for it now you probably won’t find it anywhere on the first page. Here’s Google’s statement about the case:

We’ve investigated and are taking manual action to demote www.google.com/chrome and lower the site’s PageRank for a period of at least 60 days.
We strive to enforce Google’s webmaster guidelines consistently in order to provide better search results for users.

While Google did not authorize this campaign, and we can find no remaining violations of our webmaster guidelines, we believe Google should be held to a higher standard, so we have taken stricter action than we would against a typical site.

This video give more info about how Google Chrome buys links and bans themselves.

I’m sure this will sends a strong signal to the webmaster to change the way they do business, in particular when it comes to search rankings and penalties, and not to lose ground with the search engines.

Let me know what do you think.

Author:

Jan 10, 2011

What You Need To Know Before You Start Your SEO Campaign

There comes a time in every webmaster and blogger’s life when they start thinking about optimizing their webpages.

Back in 2006 I started blogging. A few months later I began understand the importance of SEO and how it is crucial to help my site pages ranking well in search engines. In general, there are certain factors you must be aware before you play with your webpages:

1. Number of Backlinks – You should have a backlink campaign in mind. So the first thing is to look at the number of back link of your competitor. In particular, you should just look at the back links to the actual page you will be competing with.

2. Traffic analysis – What is the number of your pageviews? What is your bounce rate? How many time your visitors spend on a page? What is the number of your daily visitors to your home page? These are all question you need to answer when you start a traffic analysis.

I always suggest you to monitor these key data:

  1. Number of Page Views
  2. Bounce Rate
  3. Top Pages

3. Social media analysis - Social media has become an important channel for SEO work. What people say about your industry in general and your brand in particular is crucial today.

In general, the tools any SEO expert recommends are:

  • Keyword research tool - Keyword research is crucial for successful search engine website site optimization. It helps you research appropriate words and phrases to include in your webpage’s body text.
  • Search engine submitter - This tool is used in the beginning of SEO optimization process, when no one knows your site.
  • Search engine rankings checker - It help you check your search engine positions to verify that you have reached your SEO goals.
  • Link popularity checker - How popular is your web site? How many people are linking to you. This is the purpose of this tool
  • Website uptime monitoring – This type of too let webmaster know when and for how long their web site was down.
  • Traffic analysis – Let you watch your visitors interact with your web site.

Usually, before tracking each of these above, you need to put together lots of tools to be sure that your SEO campaign works fine. Well, here’s where WebCeo comes into play:

What Is Web CEO?

WebCEO provides the functionality of 9 different SEO software tools all integrated into one package. In a nutshell, they provide two different ways to analyze your data through two products.

  • Web CEO Online – a comparatively new cloud-based SEO tool set
  • Web CEO Desktop – a desktop SEO software, known in the in the SEO desktop software market since 2001

Important: Web CEO Online and Web CEO Desktop are two different products. Your desktop account does not imply online access. So, don’t try using your Web CEO Desktop registration details to sign up to Web CEO Online.

The Modules included in WebCEO Online are the following:

  • Site Auditor
  • Rank Checker
  • Keyword Tool
  • Backlink Checker
  • Submission Tool
  • Sitemap Generator
  • Social Buzz Tracker
  • Partner Links Checker
  • Web Traffic Statistics

Once signed up, you have to add your project. Go to ‘Select project’ and in the section All, click on ‘+Add project’ button (or just click the ‘Add’ button in the right corner). At this point you have to fill the form with all data related your Project, e.g Url, Group name and optional notes if needed.

Next, you can start to choose what you want to track. Below I explain every tool in detail.

Rank Checker

Every site owner wants to know.. how their site is ranked. Web CEO Online Ranking tool checks your site’s position in search engines. You can set it to do this by schedule, say, once a week or twice a month. The second thing everybody wants to know is how your site stacks against competition – Web CEO can create this report too. The reports are run fast, you can select any local search engine needed, the reports are saved in PDF.

Web Traffic Statistics

Web Analytics tool shows the web activity of site visitors and helps measure how the traffic to the website changed after the launch of a new campaign. It uses data collected by Google Analytics, which is great since most webmasters use it today.

Site Auditor

Website auditor helps you detect broken internal and external links and anchors, images, checks slow pages. Since recently, this tool includes the SEO Analysis report which checks most important On-page SEO factors such as TITLE and description tags, H1 headings, XML sitemap and robots.txt file presence, URL structure and redirects. So, now you can check which links should be fixed and which optimization tweaks should be implemented to make your pages and site more SEO-friendly.

Keyword Tool

The keyword research module offers keywords from two sources: Google and competitors’ meta tags.This is important if you want to find the best keywords for optimization. You can categorize keywords in your keyword basket via tags. It’s really convenient, because you can easily switch between different sets of keywords in the settings of this tool. The keyword basket is shared between three tools (Keyword Tool, Rank Checker and Site Auditor), which is perfect because you don’t need to copy the data many times.

Automated Submission

This tool has a few submission categories – automatic submission to major search engines, blog submission, submissions of local businesses to places, article submission.

Sitemap Generator

A Sitemap is a way to tell Google about pages on your site they might not otherwise discover.
Web CEO Online sitemap tool can automatically generate a sitemap for your site, submit it to Google, Bing, Yahoo and Ask, and check if it was indexed.

Buzz Tracker

WebCEO provides a social tracking called Buzz which lets you ensure you’re analyzing social media and shows you what people say about your industry in general and your brand in particular.

Partner Links Checker

Partner Links Checker can verify if your partner uses particular black-hat techniques to hide backlinks from search engines as whether the link text contains your keywords, whether the linking page is ranked by Google or whether the number of outbound links from that page exceeds a certain limit.

To Do List

Every tool has a sort of recommendation list or how they call it ‘SEO Roadmap’ – they not only give you the tools, but also tell you how to use them.

Reporting and other good things

The reports can be saved to PDF and CSV, run and emailed by schedule. I think this feature makes the software a good help, because you don’t need to do everything by hand. Also, a few people can work on projects together thanks to the ‘Collaboration’ feature.

Price

WebCEO Online is offered in 4 pricing plans starting from $49, and the Free plan is also available. They currently run the promo campaign, so everyone can get a twice longer subscription for the same price.

The Ultimate Ways To Get Quality Backlinks To Your Blog

One of the best and most effective way to getting a higher ranking in search engines is back links.

I just recently got a message by Mark, who asked me:

Hi Nicola, can you tell me how did you get backlinks for the3dtechnologies?

Well, as my readers know, I have already launched a mini-guide on how to get backlinks on my recent post, so today I decided to add more tips at the list.

As the new Panda Updates came out, while getting contextual backlinks from high quality websites is as powerful as ever, building thousands of back links, even from comments, forum signatures, some of which coming from PR0 pages, seems to help a great deal.

In these year I had the opportunity to test different ways to build link back to my site. One thing I’ve not tried yet is use paid services. Not because I do not recommend it, but just because I think they are useful only in the case you’ve not time to do things yourself.

Usually, when we have to build link back to our site, there are two approaches we could take::

  • Do the entire job by yourself.
  • Asking to someone(The company I mentioned today is called Monsterbacklinks) to make the job for you.

How Should I Build Backlinks After The Google Panda Update?

The list of tips I mentioned below are free to apply, but requires efford and time.

1. Providing quality and interesting content for the readers. If people like what you write, them they will be happy to spread your message. (It’s an accessibility thing.)

2. Reduce grammatical or spelling errors, especially if you need to link to your site by authoritative people.

3. Submit an article to industry news site. Sites like WebProNews are ideal if you have an SEO site. So, when you have a bit of time submit an article to WebProNews.

4. Many do request for link back. I never suggest to force someone for getting link back. Instead, try to ask them to consider your blog and if possible to add a link back to your site.

5. Depending on your category and offer, you could ask or answer questions on Yahoo Answer. I’ll suggest to do not make spam. I’m already got banned by Yahoo team and I can’t acess to their…

6. If your site offer local services, then try to list it to relevant city resources, or local library website in order…

7. Even the new algoritmic, Panda has penalized site like Squido and Hubpages, consider to set up a topical Squidoo or Hubpage.

8. You could start relationship with non-competing businesses in the same field.

9. Submit a story to digg or other social book.

10. Forum help a lot. I’ve set up a personal account on different forum related my site like digitalpoint.

11. Google group is another great way where to promote your site.

12. Arguin a point strongly is great for getting people to comment and link.

While it is clear that on one hand, the tips mentioned above are all good to increase the number of backlinks, on the other hand, finding the right technique for your site can take time.

Here’s where services like Monsterbacklinks.com comes into play. Now, the first thing we have to do is to see what this service bring into table and when It should be an alternative to the techniques above.

First at all, I recommend using these service when:

  • If you run a reputable company.
  • You’ve no time to do the entire job alone.
  • You want to reach the results as quick as possible.
  • If you have a bit of money to invest in this type of campaign.

Should I Pay For Quality BackLinks?

From an operational standpoint these services generally do all works in the same way.

All you have to do is to pay to add back links for your website, so that you don’t have to do manually the hard work.

But, today I will tell you why Monsterbacklinks.com looks have something more than competitors.

When it comes to save time, services like Monsterbacklinks.com could give you a great hand. They have received some high praise in industry that’s hard to break into, so we decided to make a full monster backlinks review of their services out to find out if it is worth all the deal.

How Do They Works?

They use multiple pieces of sofware combined with manually professional writers that submitting your web address to high-quality websites.

The best part of Monsterbacklinks is that they doesn’t add too many link doing it all in one day. Add too many link doesn’t make much sense and you risk to be penalized by Google too.

Another factor that did me have trust to this service is that, by surfing around the net, I noticed positive feedback and review that let me hope in better.

What I Find Refreshing About Monsterbacklinks.com

When I have to choose a service than another, the first thing I see is the  is their transparency and simple package descriptions.

Many online marketing companies make vague promises with confusing jargon and other details that don’t seem important trying to hide what they are actually doing. All of Monster backlinks packages are straight forward. For X amount of dollars we will add X amount of links.

According to their FAQ:

Will Google ban/sandbox me for getting so many backlinks?

We have never had any problems with getting sanboxed or banned by google. None of our customers have had any problems either. If our methods of placing backlinks were to get a site penalized or banned then we would be sending thousands of links towards our competitors sites. But since our methods work great for increasing search engine rankings, we would never use our backlinking on our competitors because that will damage our rankings and boost theirs.

Price remain competitive with comparable services. Also, a full report were given once they finished adding the links.

Final Conclusion

Many experts say that the Google Panda update rendered the “low quality” backlinks worthless and that if you want to see some upward movements, you should aim at getting quality links from high authority sites only. So, my suggestion is to be carefull while you choose the backlink.

If you have any experience with backlinks feel free to share a comment below.

Happy back-linking!

Image Credit: Thingies

How SEO Helped Make My Medifast Diet Blog a Success

I can remember clearly how things were when I just started my medifast and nutrisystem diet blog a few years ago.

I was a little confused and frustrated after investing a lot of time and effort into marketing my blog without getting the desired results. I didn’t know what I was doing, and I had to learn a lot in the process to help generate traffic to my blog.

I came to realize this the hard way, but in case you haven’t, traffic is the most important element as far as the success of any blog is concerned, which is exactly why it is very important for you to start focusing your efforts on getting more quality traffic that converts as a blogger.

For me, SEO was the saving grace, and I’m so excited to see where my blog has gotten to today just because I embraced SEO and leveraged its power for my blog. At the moment, I get thousands of visitors to my blog from the search engines daily, and I also make a lot of income from my blog as a result. In this article, I will be sharing a few tips with you on how SEO helped make my blog a success.

It Led to Quality Traffic without Need to Market Often

Like I said earlier on, the different between a successful blog and a failed blog is the amount of traffic it has and the quality of that traffic. As a new blogger, traffic was a challenge for me also, but effective SEO helped me alleviate this problem once and for all. I now get enough traffic from various search engines every day, and I’m so excited I utilized SEO for my blog.

It Results in More Targeted Traffic

While it is often great to have a lot of people visit your blog, one thing that is more important is the quality of traffic to your blog. I know a lot of people who get thousands of visitors to their blog every day but could hardly convert a single one of it, and I also know people who get only a few hundred visitors a day from the search engines but are converting tens of it.

Ultimately, it is all about you realizing what exactly you need traffic for, and how best to get that traffic. As long as you can effectively optimize your blog for it, traffic from the search engines is currently one of the best and most targeted kinds of traffic.

It Leads to More Money and Subscribers

We all know that, for bloggers, a million visitors without a cent are completely useless. In other words, if you get a lot of traffic to your blog but can’t convert them to what you want they are of no importance. Another great way SEO helped make my medifast blog a success is that it led to more money and subscribers. In other words, I made enough money to be able to feed myself, and I’m also able to keep subscribers who will end up paying me again in the future.

Bio

John is a blogger effectively leveraging SEO to grow his diet blog. He also gives discount coupons for products like Medifast and Nutrisystem. You can read about nutrisystem coupon codes and medifast discounts on his blog.

Image Credit: Matti Mattila

Surf Locally Without Being Local With GeoEdge

I already mentioned about Geosurf in my old post, and how it lets you view websites in different geographic locations.

Well, the service I want to highlight today called ‘GeoEdge‘ and make the same thing, but it provides a simple way to view up more locations and do your local searches more competitive.

This is useful for two simple reasons. First at all, for who are doing research for the market that we’re targeting. Another use is for those who are running SEO optimization campaigns for their clients or even for themselves.

Aside from GeoEdge Pro, they also have other tools that you can use with it. One is GeoEdge search and the other one is GeoEdge Analytics. The first one is basically just a package that’s more suited for search optimizers and marketers. The second one is more targeted to Ad networks and Media Buyers. We’ll talk about this last, after.

What Is GeoEdge?

Developed by a company that specializes in geo-location(targeting), the PRO version of GeoEdge allows you to view up to over 100 locations (which is more than what GeoSurf offers).

Through GeoEdge you are able to:

  • Ensure your ad policies are not breached
  • Check that your content appears accurately in different markets around the world
  • Comply with governmental and organizational policies in each country
  • Reduce hassle with more effective and efficient QA

To install Geoedge, all you have to do is installing their toolbar on your browser. Currently there’s a toolbar for Firefox and  Chrome (beta). You can also be able to install The GeoVPN (Virtual Private Network) client that allows you to test ads inside applications.

Once installed, you are now ready to use GeoEdge.

How Does GeoEdge Works?

Before to start writing this review, I’ve joined to a free trial version and I was able to surf within many different countries.

As you can see in the pic above, the logo pic is not intrusive. When you move your mouse over the icon and click on it, a series of windows will appears magically. I love as the toolbar is  organized by continents. Instead to scroll down to a list of gazillion countries, they’ve grouped them accordingly so if I want to select. E.g if I select ‘Argentina’ as my location, I can simply just go to Latin America and then select Argentina.

Of course, the first thing I did was to browsing Google.common several locations and GeoEdge never failed in delivering me to right Google page based on the location that I selected.

Of course, you could tell me that we have all a “Free” web proxies that are available ever since, but how do we know they’re really reliable? Or how do we know they’re not infecting our system with all those malwares and viruses?

GeoAside also provides a mobile emulation feature which let you see the look of a page on a specific mobile handset. I’m owner of an Android phone, and I can speak for it, but I don’t really know if the page looks the same in Symbian or iOS.

Mobile emulation feature let you:

  • View web pages exactly as they appear on more than 20 handsets, in locations around the globe
  • Monitor and analyze mobile content, ad placement and campaigns
  • Research your competition’s mobile market campaigns

The version work perfectly with any browser version versions, because since GeoEdge is a browser add-on, they need to keep up with endless updates from the browser.

Cons

As far as the connection speed, not sure if its normal but when you change to some other locations, the page loads slower. I know that the servers are located on different places that might have been far from my location so that’s probably the reason why it happens.

What Is GeoEdge Analytic

As I said before, GeoEdge Analytics is more targeted to Ad networks and Media Buyers.
It takes advantage of the reach of their global proxy network and combining it with a powerful BI engine, they enable to make a global ad scanner that not only sees ads but also understands them!

Now, for the first time ever, publishers have a systematic tool to capture and analyze any ad displayed on any website, everywhere in world. According to the site:

Publishers – GeoEdge Analytics compliance suite allows publishers to see a consolidated view of how content and ads appear globally.

Just enter your site URL or Ad tags, and we will continuously monitor your site from all over the world, capturing and analyzing all banners to ensure your compliance rules are not breached.

Media Buyers & Planners – GeoEdge Analytics Media Buying suite focuses on analyzing global media buying opportunities. Now, you can locate the best performing, best suited media for your specific ad inventory. Easily verify prospective sites using GeoEdge Analytics to obtain the best possible insights as to which ad segments perform well on any site, guaranteeing high ROI from day one! GeoEdge Analytics helps you make better buying decisions.

Advertisers - We know how important it is for you to know just what your competition is doing on a global scale. GeoEdge Analytics maps your competitors’ campaigns in real time. Wouldn’t you like to know that your largest competitor just launched a campaign in Australia?.

The following video demo will go into detail.

Plans And Pricing

Although GeoEdge provide a free package, it is  limited and you anyway can not use it to a specific URL, but rather to search results, only. Anyway you can still benefit from the free version, in my view. You get up to 8 Locations, no Mobile Emulator and search limit.

If you’re making things serious, you can start with the cheapest package at $59/month. You get up 8 Locations, it’s fully customized packages and have an unlimit usage.

The other packages, rispectively at $99/month and at $169/month differs from the previous because it give you more locations, more usage limit and more features like GeoEdge VPN Client and Web proxy.

Final Consideration

GeoEdge differs from the rest because is developed for marketers who want to see how their page are viewed in different geographic locations.

If you are in the marketing industry and you have the problem in tracking your webpages locally, then I definely suggest this service..

5 Social Commerce Tips I Learned These Months

Today any retailers uses the internet to push new clients to purchase its good or service.

Anyway, although they utilize the Internet as its primary means of retailing, is not enough to just open an online store and waiting someone purchase your stuff. You need to take some other action, first.

A recent study by the e-tailing group revealed that 71% of online shoppers want personalized information and three-quarters make additional purchases when given personalized suggestions.

For pure e-tailers like Dell and Amazon this is no news. These sites already integrates this new kind of informations while the old store can get good results if they are ready to take advantage by this new system.

The truth is that the term Social Commerce and Social Shopping can be seen as two faces of the same coin:

  • Social Commerce: Adding a social layer to retail
  • Social Shopping: Shopping with social tools

If we type the keyword “social Commerce” at Google Trends for the US, we see the rise of

As you can noticed, it’s popular search term in 2009, but in mid-2010 the search term “social shopping” really increased quickly – with a volume index weighting three times that of social commerce.

How To Build Social Commerce On Your Site: 5 Simple Tips To Keep In Mind

1. Build the community - This step isn’t easy and just like build relationship in the real life, it takes a bit of time and effort. Try to encourage your current customers to engage with you on your Facebook and Twitter accounts, many will join in.

If you using your site to sell stuff, don’t forget to use sharing tools in your page, ‘like’ G+ button and other similar stuff.

2. Use promotions - No matter whether through discount, coupons code, free trial offers, and so on, people will rally their troops when they see that can save money.

3. Review - As I mentioned early, review can influence the buying behavior. Take a look to Amazon site. it made the ratings and reviews the core of its site. So I’ll sugges to add a plugin like that I use on my site

4. Consumers prefer use search engines – Traditional registration form can be very annoying for everyone, in particular for those is used to have networks like Google, Facebook or Paypal.

While Facebook is the most popular social login choice, and many websites using Janrain Engage for social login,  all consumers prefer to use an identity from Google, Yahoo! or another network.

5. Mobile – Mobile is become a new channell to uncover new revenue stream. Imagine the benefit if you could have if you are able to show your products to customer on your site and mobile app, or send special discount through it.

If you have other ideas on how social commerce can help you improve your business this year,  feel free to share your comment below.

Ultimate MiniGuide To Get Backlinks To Your WebSite

I can’t emphasize enough how link building is still considered important by search engines like Google.

If on one hand we see as blogger or webmaster are trying to fake the results by building either manually or automatically tons of backlink to their site, on the other hand, after the new Google Panda upgrades to 2.5, the quality of backlink is become very important for any website that want to rank well in any search engines. If backlinks are relevant you have no problem with Google Panda/Farmer Update.

In this quick guide I would to give an overview of the main techniques that could help you in the process of increasing linkback to your site. I’m just sharing my experience.

In general, there are two ways you can build link to your site. The first one is do things manually by yourself and the second one by using the  SEO service online that make the job for you.

Say Goodbye To Low-Quality Link Building

The first important question is: How to determine whether a site you’re trying to gain a link from is valuable? Below I just shared somthing you should check before to take your choice:

1. The site is full of advertisements – Check up if they’ re using too much ads e.g. Adsense, Infolinks, Buysellads and other similar programs to monetize your blog, well it’s time clean up your theme.

2. Lack of quality content – Many sites suffer from a severe lack of quality content. There are many factor that let you determine if the site is poor of quality content or does not, like grammatical errors, number of quality comments, and so on.

3. The number of links coming from authority sites – These link should be related to their niche. Also check up the number of times users share it on social media as bookmark it as well(despite the latest one can be faked too).

4. High Page Rank doesn’t means high traffic – The first thing people do is to add a comment in those sites with Google PageRank of 6. In certain case this might be a bad move.Often these sites doesn’t have good authority in terms of traffic, then it may be put on the list of sites to be penalized in the future by search engines.

In my experience the best ways to increasing backlink are the following:

1. Guest posting – I think this is the first thing comes to any mind. There are tons of sites with a page rank  more high than yours and with thousand of daily visitors. This is an opportunity for anyone. Make sure to read their guidelines before to send the review.

2. Video content – Video content is more eye catching than video. It’s a fact. A viral video on Youtube can quickly reach thousand if not milions visitors in just a few weeks. That’s an opportunity for you to increasing visibility.

3. Audio content - Frankly, I never tried podcasting due I don’t talk english properly yet. But if you have not this problem, probably you are able to drive a lot of listeners to your site.

4. Focus on Just Pages with High PageRank – Often sites don’t have oodles of PageRank.  Be sure to check up if backlinks from pages are of good quality and indexed.They’re not a waste of time if they’re helping to balance out your link profile.

5. Comment – Is the most common ways to get back link and drive traffic to your site, but in my view not effective as the ones above.

If You No Time To DO The Job Manually

One of the barriers companies may have when it comes to build linkback to their site is that they often have not enough time to spend for. As result they are specifically looking for time-saving SEO service.

Recently I came across to Sorezki. I gave a quick look to their site and they provides several services like SEO blog commentsPaid Search Marketing PPC and so on.

It’s a service that help anyone to simplify the entire process on building linkback to your site. They provides a service that let you order as many links as you wish through various technique, from blog comments,  bookmarks, which I already mentioned above, but even more like forum posts, press release, Q&A, to article and directory submissios, and so on.

One thing I really appreciate about this service it that they do not use robots, trained animals and sweatshops. Their team is composed of SEO lovin’ link builders, who build smart links on highly relevant pages of high TR. Search engines get grumpy when there are duplicates, so we make sure all our content is original.

Another addition to your SEO arsenal might be the Sorezki Chrome extension for SEO. In a nutshel, this a free helpful tool that most SEOs and SEMs will have a good use for. You can install the Sorezki SEO Plus Chrome Extension from the Chrome Web Store by here.

It grabs data from multiple reliable services like Google Webmaster Tools, Google Analytics, Bing, Yahoo Site Explorer, and many other popular SEO data services.

Here’s an excellent overview video:

Note: that it is strongly recommended that do the following if you are using this extension:

  • First, switch Google Instant Search off.
  • Check the cached SERPs for a much better Yahoo Site Explorer results
  • Try accessing data for a single page under the Content section (this will give you enhanced Google Analytics)
  • Remember that this tool is safe to use as it does not view, save, and/or copy any of your browsing history.

Have you changed your link building strategy? Please share your thoughts in the comments!

Image Credit: Matti Mattila



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