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Bitcoin – The Popular Electronic Money Among Hackers

It’s called Bitcoin, is a decentralized electronic cash system using peer-to-peer networking which is worrying many governments.

In November 1, 2008, Satoshi Nakamoto posted a research paper to an obscure cryptography listserv describing a new concept and future design for a new digital currency that he called bitcoin. The idea behind Bitcoin is to create a currency that is not regulated, which is free from the interference of governments and is based on cryptography that makes it seemingly unassailable when it’s used.

The key points of Bitcoin are the following:

1. Bitcoin is based on encryption technology which control the transfer of money, instead of leaning to the Central Authorities.

2. All transactions are stored in a distributed database, so they are public, which is used to confirm and toprevent the possibility of spending the same moneytwice.

3. The Bitcoin be easily sent through the Internet, without the need for trusted third parties.

4. It’s safe from instability caused by the central banks. Bitcoin inflation is uniformly distributed through the network, so is not monopolized by banks.

Can Bitcoin Survive? Is It Legal?

Being an independent and fully anonymous currency that worries many countries of the world who fear it could be used for different purposes:

Buying goods or services, use it as a tool for international laundering of dirty money, or as a way to pay anonymously for illegal drugs sold on Silk Road.

In my view, Bitcoin as currency could survive if he can find a way to make better improve transaction for consumers and traders.

This is a short animated introduction to Bitcoin, made possible with donations from the Bitcoin community.



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Did You Know That 31% Of The Banners Are Invisible?

I always thought that 50% of money spent on advertising was wasted, but frankly I did not know if this number were reliable.

Well, now we know with absolute certainty that it is not.

Today we have evidence that if not half, at least 31% of investments in banner is useless, simply because the ads are not seen by anyone. But what does this mean?

According to a ComScore study, on 381,000 domains, and 1.7 billion impressions, it was found that:

1) Of all ads displayed on a site, about 4% - 15% are displayed in those markets where the product/service is not sold. This means that people are not interested on product, and then doesn’t convert well.

2) 69% of all advertising is considered “in-view”, and appears just for 1 second. One third of these, 31%, however has never been seen by the user. These percentages varies from site to site, from a minimum of 7% to a maximum of 91%.

3) 72% of campaigns that have been taken into account by Comscore, has had at least some banners questionable from the standpoint of the brand. These banners were close to published content that is considered “not safe brands” for the advertiser. In this case the advertiser’s brand could lose credibility because the page content is not suitable.

Average banner click through rates(CTR) have decreased in recent years. Now we discover that 31% is not even seen. So, based on this data to see how you can improve your conversions.

Image Credit: Arturo de Albornoz



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How Social Media And Ecommerce Influences Your Christmas Shopping

An interesting infographic shows us how social media has influenced the American Christmas shopping.



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