There comes a time in every webmaster and blogger’s life when they start thinking about optimizing their webpages.
Back in 2006 I started blogging. A few months later I began understand the importance of SEO and how it is crucial to help my site pages ranking well in search engines. In general, there are certain factors you must be aware before you play with your webpages:
1. Number of Backlinks – You should have a backlink campaign in mind. So the first thing is to look at the number of back link of your competitor. In particular, you should just look at the back links to the actual page you will be competing with.
2. Traffic analysis – What is the number of your pageviews? What is your bounce rate? How many time your visitors spend on a page? What is the number of your daily visitors to your home page? These are all question you need to answer when you start a traffic analysis.
I always suggest you to monitor these key data:
- Number of Page Views
- Bounce Rate
- Top Pages
3. Social media analysis - Social media has become an important channel for SEO work. What people say about your industry in general and your brand in particular is crucial today.
In general, the tools any SEO expert recommends are:
- Keyword research tool - Keyword research is crucial for successful search engine website site optimization. It helps you research appropriate words and phrases to include in your webpage’s body text.
- Search engine submitter - This tool is used in the beginning of SEO optimization process, when no one knows your site.
- Search engine rankings checker - It help you check your search engine positions to verify that you have reached your SEO goals.
- Link popularity checker - How popular is your web site? How many people are linking to you. This is the purpose of this tool
- Website uptime monitoring – This type of too let webmaster know when and for how long their web site was down.
- Traffic analysis – Let you watch your visitors interact with your web site.
Usually, before tracking each of these above, you need to put together lots of tools to be sure that your SEO campaign works fine. Well, here’s where WebCeo comes into play:
What Is Web CEO?
WebCEO provides the functionality of 9 different SEO software tools all integrated into one package. In a nutshell, they provide two different ways to analyze your data through two products.
- Web CEO Online – a comparatively new cloud-based SEO tool set
- Web CEO Desktop – a desktop SEO software, known in the in the SEO desktop software market since 2001
Important: Web CEO Online and Web CEO Desktop are two different products. Your desktop account does not imply online access. So, don’t try using your Web CEO Desktop registration details to sign up to Web CEO Online.
The Modules included in WebCEO Online are the following:
- Site Auditor
- Rank Checker
- Keyword Tool
- Backlink Checker
- Submission Tool
- Sitemap Generator
- Social Buzz Tracker
- Partner Links Checker
- Web Traffic Statistics
Once signed up, you have to add your project. Go to ‘Select project’ and in the section All, click on ‘+Add project’ button (or just click the ‘Add’ button in the right corner). At this point you have to fill the form with all data related your Project, e.g Url, Group name and optional notes if needed.
Next, you can start to choose what you want to track. Below I explain every tool in detail.
Rank Checker
Every site owner wants to know.. how their site is ranked. Web CEO Online Ranking tool checks your site’s position in search engines. You can set it to do this by schedule, say, once a week or twice a month. The second thing everybody wants to know is how your site stacks against competition – Web CEO can create this report too. The reports are run fast, you can select any local search engine needed, the reports are saved in PDF.
Web Traffic Statistics
Web Analytics tool shows the web activity of site visitors and helps measure how the traffic to the website changed after the launch of a new campaign. It uses data collected by Google Analytics, which is great since most webmasters use it today.
Site Auditor
Website auditor helps you detect broken internal and external links and anchors, images, checks slow pages. Since recently, this tool includes the SEO Analysis report which checks most important On-page SEO factors such as TITLE and description tags, H1 headings, XML sitemap and robots.txt file presence, URL structure and redirects. So, now you can check which links should be fixed and which optimization tweaks should be implemented to make your pages and site more SEO-friendly.
Keyword Tool
The keyword research module offers keywords from two sources: Google and competitors’ meta tags.This is important if you want to find the best keywords for optimization. You can categorize keywords in your keyword basket via tags. It’s really convenient, because you can easily switch between different sets of keywords in the settings of this tool. The keyword basket is shared between three tools (Keyword Tool, Rank Checker and Site Auditor), which is perfect because you don’t need to copy the data many times.
Automated Submission
This tool has a few submission categories – automatic submission to major search engines, blog submission, submissions of local businesses to places, article submission.
Sitemap Generator
A Sitemap is a way to tell Google about pages on your site they might not otherwise discover.
Web CEO Online sitemap tool can automatically generate a sitemap for your site, submit it to Google, Bing, Yahoo and Ask, and check if it was indexed.
Buzz Tracker
WebCEO provides a social tracking called Buzz which lets you ensure you’re analyzing social media and shows you what people say about your industry in general and your brand in particular.
Partner Links Checker
Partner Links Checker can verify if your partner uses particular black-hat techniques to hide backlinks from search engines as whether the link text contains your keywords, whether the linking page is ranked by Google or whether the number of outbound links from that page exceeds a certain limit.
To Do List
Every tool has a sort of recommendation list or how they call it ‘SEO Roadmap’ – they not only give you the tools, but also tell you how to use them.
Reporting and other good things
The reports can be saved to PDF and CSV, run and emailed by schedule. I think this feature makes the software a good help, because you don’t need to do everything by hand. Also, a few people can work on projects together thanks to the ‘Collaboration’ feature.
Price
WebCEO Online is offered in 4 pricing plans starting from $49, and the Free plan is also available. They currently run the promo campaign, so everyone can get a twice longer subscription for the same price.





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