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The Best Time To Post On Facebook Is The First Afternoon, Tumblr In The The Evening

Introduction: In my recent post I mentioned about what is the best day and time to post on blog. Anyway, as you may know, not all social media works at the same way, and therefore sharing content follow different logics and dynamics, depending on the container in which the post is inserted, and the time of publication.

A few days ago, a blog post on bitly showed how to propagate(or viralizza) contents by day and time, and what is the attention that it receives (plus the square is darker, there “care”).

Here’s the specific analysis carried out on Twitter, Facebook and Tumblr according to Marketing land

Twitter

  • Post 9am-3pm ET, Monday through Thursday
  • Especially post 1-3pm ET, Monday through Thursday
  • Avoid posting after 8pm ET during the weekends
  • Avoid posting after 3pm ET on Friday and at all on weekends

Facebook

  • Post 1-4pm ET during the week
  • Especially post midweek 1-3pm ET
  • The very best time is Wednesday at 3pm ET
  • Avoid posting between 8pm ET and 8am ET during the week
  • Avoid posting on weekends

Tumblr

  • Post from 4pm ET onward
  • Especially post from 7pm-10pm ET onward, with Monday and Tuesdays being good
  • Post on Friday evenings

Finally, I point out that these surveys are based in Eastern Standard Time, or the current time zone in the eastern United States: It is not said that we work exactly the same way everywhere



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Why Investing In Social Media Now Will Keep Your Business Alive?

Summary: According to a survey conducted by Wildfire App of 700 marketing experts around the world, 97% of managers think that the use of Web Marketing and Social Media go to benefit their business.

The investment in marketing 2.0 is growing fast and according to the survey of Borrell Associates, a few months of 2012, small and medium enterprises have doubled the investment budget for online advertising. And yet:

1. Many companies, anchored in traditional advertising and marketing methods, underestimate the complexity, care and skills, however, the Web marketing needs.

2. There are no standard indicators to measure the success of the activities on social media: Either the likes and comments to a post (which has certainly amount) can not, however, be interpreted only through the numerical data. This scares companies often give up even calculate the ROI of social media marketing, failure extremely harmful, as confirmed by data collected in research, “The Social Media Data Stacks.”

What Really Counts In Web Marketing?

According to research conducted by InSites Consulting “Social Media Integration Study“, companies that have developed a plan to integrate social media with the promotion and advertising on the company website and web marketing, have got financial results that have been far superior than those companies that have not done so.

Why Choosing a Web Marketer Expert?

Many companies believes that the job of Social Media Marketer can be done by anyone: The most common idea is that even a young graduate, who has never experienced major business, has the skills to “play” with Facebook, start Tweeting, get followers or write a post on the company blog.

Now, let you see why is more profitable to invest on a expert:

  1. Social media marketer expert have excellent writing skills, mastering different level of linguistic, and uses marketing techniques to communicate with its target and at all effectively. It is, in effect, a copywriter.
  2. Social media marketer expert has a very wide general knowledge that allows to interface with different types of stakeholders in an appropriate way, choosing colors and content beneficial to the success of the communication.
  3. Social media marketer expert has a thorough knowledge of the web, they know the mechanisms, dynamics and flexibility, so it is constantly updated with new features and strategies of engagement on social networks.
  4. Social media marketer expert has a good knowledge of common computer software, but also a fairly good knowledge of html language.
  5. Social media marketer expert has an excellent knowledge of traditional marketing.


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Online Advertising Is Growing, Can Publisher Really Benefit From It?

Summary: For several years now, the IAB(Internet Advertising Revenue Report), tells us that either online and mobile advertising continues its strong growth from one year to another. The question is: Who will really benefit from it?

Findings released today(through 2011) shows that there was a good grow by 21.9% between 2010 and 2011, and over the past ten years the arrow is pointing upwards(except for a small slip in 2009).

Total 2011 fourth quarter revenues were $1.52 billion (20.4%) higher than the fourth quarter of 2010, and $1.15 billion (14.7 %) higher than the third quarter of 2011.

If we consider the other reports, the other method for content sharing are divided in this way: If on one hand search and display remains the largest online advertising revenue format and continue to lead ad formats, on the other hand we have a decreasing of either display and classified ad format, but it is not a huge changes.

 

Mobile emerges as relevant category these year, rising from 641 million in 2010 to 1.6 billion in 2011 (+149%), but its presence in the cake is still marginal (personally I have my doubt that publishers stand to benefit from mobile).

In my opinion the most interesting chart is this:

As you can see in the chart above, the widening gap between performance and CPM is widening. If the 2 models in 2006 had the same net revenue values, the performances are today at 64% against 32% CPM.

Advertiser today, due to the crisis, want to risk as less as possible when it comes to invest their money in online publisher, and give them all the risk:

In a nutshell, Less CPM and more Performance means, less banner bought for branding and more banner bought for CPC/CPA.

Also, consider that today banners perform about half than before, … they get less click than before, and here we come to the paradox: online advertising is growing, but they are not certainly publishers to take advantage of it.

Since 2008 I do not see any excitement in publishing online, despite of the published reports on advertising by IAB: All the money invested in advertising on the web, end up in the pockets of someone else.



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