Introduction: In my recent post I mentioned about what is the best day and time to post on blog. Anyway, as you may know, not all social media works at the same way, and therefore sharing content follow different logics and dynamics, depending on the container in which the post is inserted, and the time of publication.
A few days ago, a blog post on bitly showed how to propagate(or viralizza) contents by day and time, and what is the attention that it receives (plus the square is darker, there “care”).
Here’s the specific analysis carried out on Twitter, Facebook and Tumblr according to Marketing land
- Post 9am-3pm ET, Monday through Thursday
- Especially post 1-3pm ET, Monday through Thursday
- Avoid posting after 8pm ET during the weekends
- Avoid posting after 3pm ET on Friday and at all on weekends
- Post 1-4pm ET during the week
- Especially post midweek 1-3pm ET
- The very best time is Wednesday at 3pm ET
- Avoid posting between 8pm ET and 8am ET during the week
- Avoid posting on weekends
Tumblr
- Post from 4pm ET onward
- Especially post from 7pm-10pm ET onward, with Monday and Tuesdays being good
- Post on Friday evenings
Finally, I point out that these surveys are based in Eastern Standard Time, or the current time zone in the eastern United States: It is not said that we work exactly the same way everywhere









