Who is working online has to constantly educate themselves to improve their own business. If you’ve done a good job of develop a strong product, then you’ve only won half of the battle. There are another challenges to overcome yet.
You have to pulling your potential client to your product and convert it into buyers as well. If you don’t knows about how your client interact with your website, it doesn’t matter how good your product is. Just as you need to track the traffic coming in and out of your store online, it is also important to track how many download get your product, as the number of sales as well.
While most of us have already heard about Google Analytics, for who don’t know yet, Mopapp is an amazing new mobile sales analytics platform that allows mobile application developers to track and analyze sales for their apps. Just a quick explanation of what Mopappt is all about.
The service is now in closed beta and entering a free, pubblic beta. The service gives you the ability to track the performance of your mobile application in most major mobile app stores, including Apple iTunes, Google Android Market, RIM App World, Handango, MobiHand and counting.
Also, if you want to track sales for apps on your own site or some other store, no problem, there’s an API and a manual CSV Import for that.
Sales data is automatically extracted from the order confirmation emails or from your store account report. Recently was published also the Android version for this client. So, that it tales only a couple of seconds to launch the app and see your data.
I Sell App Online On My Own Site, How I Do To Use Both Google Analitycs And Mopapp To Increasing My Sales?
Imagine this situation……..You have to publish your iPhone app, or another application(for iPad, Android, BlackBerry, Symbian e Windows Mobile) on you own website.
Note: If you want to know how to create an application for IPhone, I reccomend you to read my previous post Iphone application guide. For instance, you’ve built and decide to publish an application that holds many great books that your customers can read on their mobile phone, and you decide that it is a pay application.
Now you have to prepare data using both Google Analytics And Mopapp. Both are very simple to use and produces some amazing statistics.
How To Optimize Your App Store In Order To Be Found By Google
The goal in this tutorial is to discover which individual pages of your blog or website store are hot(We use Google Analytics) and how to track both download and earns(We use Mopapp).
For instance, you’ve built your website and want to monitor 4 different pages which each one includes mobile application you want to sell.
Log into your Gogle Analytics account. Click in the “content” link on Dashboard section found on the left sidebar. On Content Overview scroll down the page and on “Top content” click “view full report”. By default the screen will show you results for 10 page.
Now click one of this link and on “Landing Page Optimization” click on “Entrance Keywords”. What can we use this data? This data are very precious. The reason is quite simple, you know exactly keywords and phrases that are delivering you free traffic to your web site.
You find in particular the keyword user type on search engines. Now add some of this keyword on your post. Repeat this process for the other pages.
How To Track Your Mobile Application With Mopapp
Ok, once added most of keywords and phrases on your content, it is time to monitor every download and earns you’ve generated. Here’s where Mappop comes into play.
First and foremost you have to know that Mopapp lets you import and analyze data from any store or other database as well. As I said before there’s an API and a manual CSV Import that lets you to track sales for apps on your own site or some other store.
Also, Mopapp has a native iPhone app and doesn’t use Flash charts (so that most mobile devices can fully load its pages). Look image below. For many of us who have familiar with Google Analytics, Mopapp’s tracking has a very similar look and feel.
Once imported your data, Mopapp lets you see the most important results of your apps with a single glance. You can check how many application you sold in the last days, how much revenue they generated, how many upgrades you had, and how much profit came into your pockets. Not only you can also discover which one of your apps does best, on which platform, what are the countries where your apps do best, and on which store. All from a single page!
Mopapp calculates the net amounts for you, by subtracting the commissions of each store. Mopapp also converts all amounts to a single destination currency of your choice, so that you don’t have to sum dollars with euros with pounds etc.
And If You Sell On iTunes?
If you sell iPhone or iPad apps on iTunes with Mopapp you can see how many copies you sell, but also how many people upgrade their app once you release a new version.
Mopapp differs from competitors because it is cross-store and cross-platform, it doesn’t integrate with just iTunes (for iPhone/iPad apps) like others do. It includes lots of reports to compare sales by app, store, platform, device, country, currency and more. I surely reccomend it if you have applications for sale and you need this for get statistics.
If you are interest on check any features, there’s a live demo, here: www.mopapp.com/demo
John Brook who works at 
