brand | Graphics and Innovation

Is Branding Dead?

In these years, branding is increasingly become an important component in the economy. A brand is a name that let customers identify with a product. There are some cases where the brand is become crucial to identify the product, for instance in giant companies like Nike, Apple, Coke. But the question I want to ask today is the follow: The rest of us bloggers make any sense have a brand?

For some people, a brand is an artificial component created by companies to manipulate the gullible. For other branding is a waste of time, and there’s no need of a brand to make a product look good. There are bloggers that create milions dollars in sales using only their ability and without colourful brand. Just because their are better.

Image Credit: Wally Wabbit

Why Branding Is Important?

whatever definition of brand today, there are different reason because there’s need to build your brand. This presentation give you an quick idea because branding is so important for your business.

Why Branding is Important

For Seth Godin’s a brand is “a promise made over time” in my view is a better view. This definition works well for itech products because they promise breakthrough design and stylish, user-friendly product that will make you cooler just by owning them, but this definition does it work for site or blog?

Does It Work For the3dtechnologies?

My site promise useful tips to help people making money online, start a business from scratch. I care about the quality of my contents so I think this definition is perfect for my blog.

I find strange that so often the brand thing is viewed tactically as logos. In general branding isn’t only your blog logo or your blog header. To work as a brand, you need to promise something to your potential customers. Brands are created by what we say, but especially, what we do – what our potential customers and readers experience say to their friends.

Your brand is what your AUDIENCE says about your site and business, if it’s good or bad. For instance, if your site sell itech products your brand must promises the lowest prices possible, and so on.

Is Branding Dead?

Sure, I’ll continue to believe that the brand viewed as logos lives on, however, I also believe they aren’t so important as some years ago.

Brand viewed as logos can be important if you want people to recognize you and remember who you are, but in tough economies like the one we are in, it’s much harder for companies to promote their brand. I think it’s more better to immerse brands into our culture as completely as possible and focusing more at the social interaction. Branding has a lot to do with that.

The new definition of branding offers marketers much more power and flexibility then a simple logo.

And you? What is the brand for you?

The Branding Is Important For Affiliates

Creating a business brand is not only about makes a good logo with a special font and decent design. A business brand is more about the owner. It’s what the owner does, says, his marketing message, and how he use every aspect of the business.

It’s the way a person does business and maintain relationships with other people or treats with other people. A real branding build the trust not through models or slogans, but through human interaction.

Advertising companies spend a lot money and time to give value at their brand, otherwise they wouldn’t have a means to value their services. However, a brand is something you can’t really measure its value.

In internet, one thing you can measure and determine is how much you spend and which are your money in return. Internet can be a great opportunity for small businesses, for instance through PPC(pay per click) advertising you can spend $50 a day to make $150 in profit, you can measure more variables, and know if it’s worth your while.

Image Credit: Shipscompass

However, when you spend money on advertisements and convert visitors into sales, you can have a significant positive impact on the income, but it might even have the reverse effect or be worth less than what you spent.

This principle worth for any kind of advertising that convert the traffic into sales and allow you to measure it. In internet the “direct response” work better because it is cheaper and you can quantify a result, and online advertising is the only system of advertising where people invest money in branding.

There are many small companies don’t spend a cent on advertising, but using online marketing to measure their results and see what works or what not. This is a question that I’m asked a lot for my business if is better to invest money to increase my branding and then my profit.

Also, there’s company that not looking to increasing the number of click, but they want that their brand is associated with the website that host their banner. Mainly, they want two thing:

They want target traffic in their consumer base and exposure their brand in site in the same niche.
They want site leader in their industry and that had credibility in order to transfer that credibility in their sponsor.

For many companies, there’s nothing easier than getting other people to promote their services for them through affiliate programs. But the better thing affiliate marketing do, is help company to grow their brand by sharing their banners all over their websites.

Small affiliates play a role too to help companies to grow their visibility, which means their brand can get trust and a better position on the market.